Medavita Luxviva Post Color Acidifying Shampoo 55 ml

Professional acidifying post-color shampoo (pH 4.5) designed for gentle cleansing of colored, bleached, and highlighted hair. It helps stabilize and protect the color after coloring treatments while restoring softness and shine.

The formula contains a complex of natural plant-based active ingredients with phytokeratin, enriched with amino acids and Vitamin B5. It nourishes and hydrates the hair, enhances brightness, prolongs color intensity, and strengthens the hair structure. The shampoo perfectly combines gentle cleansing, care, and a visible cosmetic effect.

The formula also includes a UVA/UVB sun protection filter, helping protect hair color from fading caused by sun exposure.

Benefits

• Gently cleanses colored and chemically treated hair
• Helps lock in color after coloring treatments
• Nourishes and hydrates hair fibers
• Enhances shine and softness
• Strengthens and restores the hair structure
• Protects hair color from UV damage
• For professional use

Active Ingredients

• Phytokeratin
• A plant-based alternative to keratin, the primary protein that forms hair. It contains 18 amino acids from wheat and soy that help rebuild the hair structure from within, leaving hair stronger and healthier. Wheat proteins penetrate the hair shaft due to their low molecular weight, improving density, shine, and softness, while soy proteins create a protective layer that makes hair smooth and silky.
• Safflower Oil
• Rich in Omega-6 and Vitamin K, it provides powerful nourishing and restorative benefits. Its moisturizing properties help protect and condition dry, fragile hair.
• Flaxseed Oil
• Rich in fatty acids (oleic, palmitic, linolenic, and stearic acids), lecithin, and Vitamin E. It has strong nourishing and revitalizing properties, creating an anti-frizz effect while adding softness and shine.
• Cumin Oil
• Contains a high concentration of vitamins (especially B1, B2, and B3) and minerals such as calcium, folic acid, iron, zinc, and copper. It moisturizes, nourishes, softens, and strengthens hair while preventing dehydration.
• Moringa Oil
• A highly nourishing oil rich in fatty acids, phytosterols, and vitamins A, E, and C. It protects hair, enhances shine and vitality, and helps defend against dehydration, pollution, UV rays, and free radicals.
• Vitamin B5 (Panthenol)
• Adds shine to dull hair, deeply hydrates hair fibers, and improves volume and structure. It helps prevent split ends, strengthens the hair shaft and follicle, protects hair color, and slows the appearance of gray hair.
• Amino Concentré
• Medavita’s signature strengthening complex. Pure amino acids serine, carbocysteine, and threonine restructure the hair by filling gaps in the cuticle. They rebuild hair fibers and seal the cuticle scales, leaving hair smooth, shiny, and healthy-looking.