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Medavita Luxviva Anti Yellow Blonde Enhancer Shampoo 1250 ml

Medavita Luxviva Anti Yellow Blonde Enhancer Shampoo 1250 ml

Color retention extended 30-50% vs. standard care
Medavita Technical Manual · Post-color care
Regular price €79,00 EUR
Sale price €79,00 EUR
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Medavita Luxviva Anti-Yellow Blonde Enhancer Shampoo - for professional use only. An intensive anti-yellow shampoo enriched with direct violet pigments (.12 tone) that effectively neutralizes unwanted warm yellow hues in:

Light blonde

Bleached

Highlighted

Grey

Naturally blonde hair

Thanks to its gentle pH 5.5 formula, this shampoo offers deep yet delicate cleansing without disturbing the scalp’s hydrolipidic balance or the hair’s internal structure.

Benefits

  • High pigment load for effective neutralization
  • Doesn’t dry out the hair like conventional purple shampoos
  • Restores, hydrates, and nourishes
  • Strengthens hair structure
  • Adds shine, softness, and elasticity
  • Eases detangling
  • Leaves hair looking visibly healthier and well-groomed

Active Ingredients

  • Phyto-keratin - a plant-based alternative to animal keratin, made from 18 amino acids derived from wheat and soy:
  • Repairs the internal hair structure
  • Provides density, softness, and shine
  • Forms a protective film to lock in moisture and preserve cuticle integrity
  • Glycerin - a natural humectant that softens hair, reduces breakage, enhances manageability, and boosts natural shine.
  • Amino Concentré (Medavita exclusive) - a blend of serine, carbocysteine, and threonine that:
  • Fills gaps in the cuticle
  • Seals lifted cuticle layers
  • Restores fiber integrity
  • Makes hair denser, smoother, and shinier

How to use

  • Wear gloves before use.
  • For grey hair:
  • Apply undiluted shampoo directly to dry or damp hair. Add a small amount of water to emulsify. Massage and distribute evenly throughout the length. Leave on for 1–3 minutes depending on the desired result. Rinse thoroughly.
  • For natural blonde, dyed, lightened or bleached hair:
  • Dilute the shampoo with water to create a soft emulsion. Apply to hair, lather and distribute evenly. Leave on for 1–2 minutes, then rinse thoroughly.
  • Result:
  • Yellow undertones are neutralized. Hair is restored, glossy, soft, and healthy with an even cool tone finish.