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How to read pH · decode the glossary · answers to common questions before you buy or apply.

Hair & Scalp pH Guide

Products below pH 5.5 seal the cuticle. Above pH 7 — they open it for technical services (color, smoothing, bleach). Match your product's pH to the job you need done.

3.5 seal4.5 color-lock5.0 laminate5.5 physio7 neutral8–10 open
3.5
Cuticle sealing
  • Lotion Concentrée Intensive Treatment
  • Elisièr Fortifying Serum
4.0–4.5
Color lock / acidifying
  • Luxviva Post-Color Mask
  • Luxviva Conditioner
  • Glossynation Primer
  • Beta Refibre Mask
5.0
Lamination / smoothing
  • Glossynation Liquid Light
  • Keratin Miracle Mask
  • Beta Refibre Microemulsion
5.5
Physiological (healthy scalp)
  • All daily shampoos
  • Daily Tonic · Velour · Oxygen
8–10
Alkaline (cuticle open)
  • Permanent color
  • Blondie / lighteners

Glossary

Biomolecular Bond Complex™
Medavita-patented blend of amino acids, rice polypeptides and hyaluronic acid. Penetrates the fiber via glycosaminoglycans and reconnects broken disulfide bonds. Core technology of the Elisièr line.
Amino Concentré
Base restoration complex with serine and threonine — amino acids that improve elasticity and rebuild the keratin matrix.
Stoichiometric formula
Precisely calibrated pigment ratios for clean, residue-free color. Why Medavita colorants don't shift unpredictably when mixed.
DEEP MIRRORING PIGMENT
Oil + MEA delivery system that carries pigment deeper into the cortex. Higher resolution, more reflective shine, used in Choice Color Elite.
Vasoactive botanicals
Rosemary, arnica, ginger, menthol — plant actives that stimulate blood flow at the follicle and suppress enzymes linked to hair loss. Foundation of the Lotion Concentrée line.
Phytokeratin
Plant-sourced keratin analog used in Keratin Miracle. Delivers smoothness without PPD or aggressive surfactants.
Disulfide bonds
The sulfur–sulfur cross-links that give hair its strength. Bleach and permanent chemistry break them; Beta Refibre and Elisièr reconnect them.
Sebum & barrier
Your scalp's lipid layer. Stripping it (harsh surfactants, hot water) triggers reactive overproduction. Velour and Requilibre rebalance it without dehydrating.
Ammonia-free color
Uses MEA instead of ammonia to open the cuticle. Choice Color Elite delivers the same 100% grey coverage and 3-level lift without the odor or scalp stress.
Glycosaminoglycans (GAGs)
Natural carriers inside the hair shaft. Elisièr's Bond Complex uses them to shuttle amino acids deep into the cortex.

Frequently Asked Questions

How do I pick the right ritual?
Start at Hair Consultation — a 3-step quiz that recommends a protocol in 30 seconds. Or browse all 7 rituals at /pages/rituals.
Can I combine two rituals?
Yes, but read the contraindications. Some protocols prime each other (e.g. Scalp Detox before Anti-Hair-Loss). Others conflict (e.g. Glossynation and Keratin Miracle need a 1-week gap). See the compatibility matrix.
Why does pH matter?
Low pH (3.5–5) seals the cuticle, locking color and repair. High pH (8+) opens it for technical services. Matching product pH to the job is the difference between "works" and "damages".
Are these products for home use or salons?
Most retail sizes on this site (250 ml, 150 ml) are designed for at-home use. Some services (salon Glossynation, Keratin Miracle application) are professional-only — the at-home kit here extends and protects that service.
How fast will I see results?
Depends on the protocol. Bond repair (Beta Refibre): visible in 2 weeks. Anti-hair-loss: clinical result at 42 days (77% reduction). Sensitive scalp (Velour): itch relief within 4 weeks.
Is this the official Medavita distributor?
Yes — Beauty Zone EU is the official Medavita distributor in Austria. All products are 100% authentic with full batch traceability.
Are your products cruelty-free / free-from?
All Medavita formulas are cruelty-free. Choice Color Elite is free from ammonia, PPD, SLS, and SLES. Most retail lines are sulfate-free or low-sulfate. Check individual product pages for the full free-from list.
I'm a salon professional — how do I access pro resources?
Create an account and request pro verification. Once approved, you unlock the Pro Resources hub with compatibility matrix, mixing ratios, client scenarios, and the trichology manual.