{"product_id":"medavita-luxviva-anti-yellow-blonde-enhancer-shampoo-1250-ml-02485","title":"Medavita Luxviva Anti Yellow Blonde Enhancer Shampoo 1250 ml","description":"\u003cp\u003eMedavita Luxviva Anti-Yellow Blonde Enhancer Shampoo - for professional use only. An intensive anti-yellow shampoo enriched with direct violet pigments (.12 tone) that effectively neutralizes unwanted warm yellow hues in:\u003c\/p\u003e\n\u003cp\u003eLight blonde\u003c\/p\u003e\n\u003cp\u003eBleached\u003c\/p\u003e\n\u003cp\u003eHighlighted\u003c\/p\u003e\n\u003cp\u003eGrey\u003c\/p\u003e\n\u003cp\u003eNaturally blonde hair\u003c\/p\u003e\n\u003cp\u003eThanks to its gentle pH 5.5 formula, this shampoo offers deep yet delicate cleansing without disturbing the scalp’s hydrolipidic balance or the hair’s internal structure.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh pigment load for effective neutralization\u003c\/li\u003e\n\u003cli\u003eDoesn’t dry out the hair like conventional purple shampoos\u003c\/li\u003e\n\u003cli\u003eRestores, hydrates, and nourishes\u003c\/li\u003e\n\u003cli\u003eStrengthens hair structure\u003c\/li\u003e\n\u003cli\u003eAdds shine, softness, and elasticity\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking visibly healthier and well-groomed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePhyto-keratin - a plant-based alternative to animal keratin, made from 18 amino acids derived from wheat and soy:\u003c\/li\u003e\n\u003cli\u003eRepairs the internal hair structure\u003c\/li\u003e\n\u003cli\u003eProvides density, softness, and shine\u003c\/li\u003e\n\u003cli\u003eForms a protective film to lock in moisture and preserve cuticle integrity\u003c\/li\u003e\n\u003cli\u003eGlycerin - a natural humectant that softens hair, reduces breakage, enhances manageability, and boosts natural shine.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Medavita exclusive) - a blend of serine, carbocysteine, and threonine that:\u003c\/li\u003e\n\u003cli\u003eFills gaps in the cuticle\u003c\/li\u003e\n\u003cli\u003eSeals lifted cuticle layers\u003c\/li\u003e\n\u003cli\u003eRestores fiber integrity\u003c\/li\u003e\n\u003cli\u003eMakes hair denser, smoother, and shinier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWear gloves before use.\u003c\/li\u003e\n\u003cli\u003eFor grey hair:\u003c\/li\u003e\n\u003cli\u003eApply undiluted shampoo directly to dry or damp hair. Add a small amount of water to emulsify. Massage and distribute evenly throughout the length. Leave on for 1–3 minutes depending on the desired result. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor natural blonde, dyed, lightened or bleached hair:\u003c\/li\u003e\n\u003cli\u003eDilute the shampoo with water to create a soft emulsion. Apply to hair, lather and distribute evenly. Leave on for 1–2 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eResult:\u003c\/li\u003e\n\u003cli\u003eYellow undertones are neutralized. Hair is restored, glossy, soft, and healthy with an even cool tone finish.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177910649,"sku":"02485","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02485.jpg?v=1774991127","url":"https:\/\/beautyzonecare.eu\/products\/medavita-luxviva-anti-yellow-blonde-enhancer-shampoo-1250-ml-02485","provider":"Beauty zone","version":"1.0","type":"link"}