{"title":"VELOUR – SENSITIVE SCALP","description":"\u003cp\u003e\u003cstrong\u003eVelour — Gentle care for sensitive scalps.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eVelour is formulated for reactive, sensitive, and easily irritated scalps. Ultra-gentle cleansers and calming botanical extracts reduce redness and discomfort without compromising cleansing efficacy.\u003c\/p\u003e\u003cp\u003eUltra-gentle formula · Calms irritation · Suitable for reactive scalps\u003cbr\u003eBest for: Sensitive Scalp · Irritated Scalp · Post-Treatment Care\u003c\/p\u003e","products":[{"product_id":"medavita-velour-soothing-shampoo-1000-ml","title":"Medavita Velour Soothing Shampoo 1000 ml","description":"\u003cp\u003eSoothing and purifying shampoo suitable for regular use.\u003c\/p\u003e\n\u003cp\u003eThis calming shampoo gently cleanses the scalp while helping address various dermatological scalp conditions, delivering immediate relief. Enriched with plant extracts, it nourishes and hydrates the scalp, restoring natural shine and strength to the hair. The shampoo soothes irritation, protects the scalp, and effectively strengthens and conditions the hair fibers.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoothes scalp irritation\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates\u003c\/li\u003e\n\u003cli\u003eStrengthens and conditions the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAllantoin – Softens the skin and hair, promotes healing, and stimulates cell regeneration\u003c\/li\u003e\n\u003cli\u003eLavender – Helps combat various scalp-related dermatological issues\u003c\/li\u003e\n\u003cli\u003eCalendula – Effective in preventing and treating dandruff\u003c\/li\u003e\n\u003cli\u003eWheat Proteins – Easily absorbed, support full regeneration of skin and hair cells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDistribute evenly over the scalp, gently massaging with fingertips. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":55141199741305,"sku":"01126","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01126.jpg?v=1774991447"},{"product_id":"medavita-velour-soothing-shampoo-250-ml-01125","title":"Medavita Velour Soothing Shampoo 250 ml","description":"\u003cp\u003eSoothing and purifying shampoo suitable for regular use.\u003c\/p\u003e\n\u003cp\u003eThis calming shampoo gently cleanses the scalp while helping address various dermatological scalp conditions, delivering immediate relief. Enriched with plant extracts, it nourishes and hydrates the scalp, restoring natural shine and strength to the hair. The shampoo soothes irritation, protects the scalp, and effectively strengthens and conditions the hair fibers.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoothes scalp irritation\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates\u003c\/li\u003e\n\u003cli\u003eStrengthens and conditions the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAllantoin – Softens the skin and hair, promotes healing, and stimulates cell regeneration\u003c\/li\u003e\n\u003cli\u003eLavender – Helps combat various scalp-related dermatological issues\u003c\/li\u003e\n\u003cli\u003eCalendula – Effective in preventing and treating dandruff\u003c\/li\u003e\n\u003cli\u003eWheat Proteins – Easily absorbed, support full regeneration of skin and hair cells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDistribute evenly over the scalp, gently massaging with fingertips. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181351289,"sku":"01125","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01125.jpg?v=1774991455"},{"product_id":"medavita-velour-soothing-shampoo-55-ml-01152","title":"Medavita Velour Soothing Shampoo 55 ml","description":"\u003cp\u003eSoothing and purifying shampoo suitable for regular use.\u003c\/p\u003e\n\u003cp\u003eThis calming shampoo gently cleanses the scalp while helping address various dermatological scalp conditions, delivering immediate relief. Enriched with plant extracts, it nourishes and hydrates the scalp, restoring natural shine and strength to the hair. The shampoo soothes irritation, protects the scalp, and effectively strengthens and conditions the hair fibers.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoothes scalp irritation\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates\u003c\/li\u003e\n\u003cli\u003eStrengthens and conditions the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAllantoin – Softens the skin and hair, promotes healing, and stimulates cell regeneration\u003c\/li\u003e\n\u003cli\u003eLavender – Helps combat various scalp-related dermatological issues\u003c\/li\u003e\n\u003cli\u003eCalendula – Effective in preventing and treating dandruff\u003c\/li\u003e\n\u003cli\u003eWheat Proteins – Easily absorbed, support full regeneration of skin and hair cells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDistribute evenly over the scalp, gently massaging with fingertips. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181384057,"sku":"01152","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01152.jpg?v=1774991463"},{"product_id":"medavita-velour-night-reset-serum-50-ml-01207","title":"Medavita Velour Night Reset Serum","description":"\u003cp\u003eMedavita VELOUR Night Reset Serum is a soothing and moisturizing night-time treatment designed to nourish the scalp and regenerate skin cells overnight, restoring the scalp’s natural balance. It is lightweight, non-greasy, and leaves no residue on the hair. Perfectly hydrates dry scalp while reducing redness, flaking, and itching.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply moisturizes the scalp\u003c\/li\u003e\n\u003cli\u003eRestores the skin’s natural balance\u003c\/li\u003e\n\u003cli\u003eSoothes irritated and sensitive areas\u003c\/li\u003e\n\u003cli\u003eEliminates itching and flakiness\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003cli\u003eProvides antioxidant and antimicrobial protection\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGlycyrrhetinic Acid – soothes and refreshes dry, irritated scalp, reduces flaking, and restores elasticity\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid – prevents dryness and flaking, and helps reduce hair loss by maintaining scalp hydration\u003c\/li\u003e\n\u003cli\u003eAllantoin – softens scalp and hair, promotes wound healing, and stimulates cell renewal\u003c\/li\u003e\n\u003cli\u003eOat Extract – nourishes, improves hair structure, and protects against dryness\u003c\/li\u003e\n\u003cli\u003eBisabolol – reduces inflammation and irritation, calms redness, and promotes skin healing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a few drops directly to the scalp and distribute with gentle massage.\u003c\/li\u003e\n\u003cli\u003eAlso suitable for facial use.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181416825,"sku":"01207","price":36.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01207.jpg?v=1774991474"},{"product_id":"medavita-velour-relaxing-scalp-lotion-100-ml-01130","title":"Medavita Velour Relaxing Scalp Lotion 100 ml","description":"\u003cp\u003eMedavita VELOUR Relaxing Scalp Lotion – a highly effective remedy for irritated scalp. It provides instant relief from all types of itching, tightness, and discomfort thanks to its powerful formula enriched with natural plant extracts.\u003c\/p\u003e\n\u003cp\u003eBeta-glucan has a positive effect on the skin, boosting its protective properties. Panthenol deeply penetrates the skin, stimulates epithelialization and cell regeneration, and has anti-inflammatory effects. Bisabolol soothes irritation and promotes healing by reducing skin inflammation upon absorption.\u003c\/p\u003e\n\u003cp\u003eThe lotion has a broad spectrum of action and is specifically designed to restore the skin’s hydrolipid barrier and normalize pH levels. It offers relief to sensitive scalp skin.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoothes the scalp.\u003c\/li\u003e\n\u003cli\u003eMoisturizes and tones.\u003c\/li\u003e\n\u003cli\u003eRemoves keratinized flakes and prevents their formation.\u003c\/li\u003e\n\u003cli\u003eRelieves itching.\u003c\/li\u003e\n\u003cli\u003eProvides instant relief.\u003c\/li\u003e\n\u003cli\u003eEnhances the skin’s protective barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBeta-glucan – a powerful antioxidant and natural shield against harmful environmental factors; significantly reduces the impact of irritants.\u003c\/li\u003e\n\u003cli\u003eSichuan pepper – stimulates blood flow, promoting skin regeneration.\u003c\/li\u003e\n\u003cli\u003eAllantoin – softens the scalp and hair, heals wounds, and stimulates cell renewal.\u003c\/li\u003e\n\u003cli\u003ePanthenol – forms a protective film with long-lasting moisturizing effects.\u003c\/li\u003e\n\u003cli\u003eBisabolol – a potent anti-inflammatory, wound-healing, antibacterial, and antifungal agent.\u003c\/li\u003e\n\u003cli\u003eChamomile – regenerates damaged scalp areas and soothes irritation and inflammation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter using the Velour Soothing Shampoo, apply the lotion directly to the scalp. Gently massage with circular motions. Do not rinse.\u003c\/li\u003e\n\u003cli\u003eFor best results, the Velour Instant Soothing Lotion Dermorelax can be used in treatment courses:\u003c\/li\u003e\n\u003cli\u003eIntensive phase:\u003c\/li\u003e\n\u003cli\u003eUse 3 ampoules per week for 4 weeks.\u003c\/li\u003e\n\u003cli\u003ePrevention or maintenance phase:\u003c\/li\u003e\n\u003cli\u003eUse at least 1 ampoule per week, or apply the Velour Soothing Serum daily.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181449593,"sku":"01130","price":87.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01130.jpg?v=1774991482"},{"product_id":"medavita-velour-soothing-scalp-lotion-100-ml-01128","title":"Medavita Velour Soothing Scalp Lotion 100 ml","description":"\u003cp\u003eSoothing lotion for dry, sensitive, and irritated scalp.\u003c\/p\u003e\n\u003cp\u003eThis calming scalp lotion restores, normalizes, and maintains the natural balance of the scalp. It protects the epidermis from oxidative stress caused by UV rays, supports healthy cell development, and regulates lipid metabolism. Enriched with natural plant extracts, it creates a protective shield on each strand of hair thanks to chitosan, making hair appear thicker and more voluminous. Panthenol helps reduce hair damage, increases strength, enhances shine, and smoothness. The lotion forms a protective mantle, shielding hair from external aggressors. It also has antimicrobial and purifying properties while stimulating microcirculation in the scalp, offering immediate relief for sensitive skin.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoothes the scalp\u003c\/li\u003e\n\u003cli\u003eRelieves itching\u003c\/li\u003e\n\u003cli\u003eReduces irritation\u003c\/li\u003e\n\u003cli\u003eNormalizes and maintains natural scalp balance\u003c\/li\u003e\n\u003cli\u003eProtects against external aggressors\u003c\/li\u003e\n\u003cli\u003eProvides antimicrobial and purifying action\u003c\/li\u003e\n\u003cli\u003eStimulates scalp microcirculation\u003c\/li\u003e\n\u003cli\u003eEliminates flaking and dandruff\u003c\/li\u003e\n\u003cli\u003ePrevents seborrhea and hair loss\u003c\/li\u003e\n\u003cli\u003eFights free radicals\u003c\/li\u003e\n\u003cli\u003eProtects from oxidative stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eChitosan – Provides strong absorbent action and forms a protective film on each hair strand, making hair thicker and more voluminous\u003c\/li\u003e\n\u003cli\u003ePanthenol – Penetrates hair follicles, reduces hair damage, and forms a long-lasting moisturizing barrier\u003c\/li\u003e\n\u003cli\u003eLavender – Eliminates dandruff, restores hair structure, and reduces hair loss\u003c\/li\u003e\n\u003cli\u003eElderflower – Nourishes, enhances elasticity and resilience\u003c\/li\u003e\n\u003cli\u003eBiotin – Contains sulfur molecules that help form bonds between keratin fibers\u003c\/li\u003e\n\u003cli\u003eBisabolol – Disinfects the scalp, eliminates harmful microorganisms, and strengthens the skin's protective barrier\u003c\/li\u003e\n\u003cli\u003ePiroctone Olamine – Exfoliates dead skin cells, removes toxins, deeply cleanses scalp from impurities and excess oil, and improves oxygenation\u003c\/li\u003e\n\u003cli\u003eCalendula – Rich in bioactive compounds, vitamin C, and β-carotene, which soothe inflammation, flaking, and improve overall hair and scalp health\u003c\/li\u003e\n\u003cli\u003eLinden (Tilia) – Stimulates hair growth and reduces scalp itching\u003c\/li\u003e\n\u003cli\u003eYarrow – Restores vitality, strengthens hair, and eliminates dullness\u003c\/li\u003e\n\u003cli\u003eAllantoin – Softens the stratum corneum, promoting the removal of dead skin cells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter using the Velour Soothing Shampoo, apply the lotion directly to the scalp. Gently massage in with circular motions. Do not rinse.\u003c\/li\u003e\n\u003cli\u003eFor best results, use in treatment cycles:\u003c\/li\u003e\n\u003cli\u003eIntensive Phase:\u003c\/li\u003e\n\u003cli\u003eApply 3 times a week for 4 weeks\u003c\/li\u003e\n\u003cli\u003eMaintenance\/Prevention:\u003c\/li\u003e\n\u003cli\u003eAt least once a week or daily use of the Velour Soothing Serum\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181482361,"sku":"01128","price":87.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01128.jpg?v=1774991491"},{"product_id":"medavita-velour-relaxing-scalp-lotion-1-6-ml-01129","title":"Medavita Velour Relaxing Scalp Lotion","description":"\u003cp\u003eMedavita VELOUR Relaxing Scalp Lotion is an instant-action soothing treatment designed to relieve and prevent non-specific scalp itching. This intensive SOS remedy delivers fast relief in cases of irritation, tightness, and discomfort. Suitable for both professional and at-home use. Recommended even during or immediately after technical services, such as hair coloring.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstantly relieves itching, tightness, and redness\u003c\/li\u003e\n\u003cli\u003eRestores the scalp’s hydrolipid barrier\u003c\/li\u003e\n\u003cli\u003eBalances skin’s pH (pH 4.5)\u003c\/li\u003e\n\u003cli\u003eAlcohol-free – gentle even on sensitized skin\u003c\/li\u003e\n\u003cli\u003eHigh concentration of active botanical extracts\u003c\/li\u003e\n\u003cli\u003eHelps with dryness, irritation, and flaking\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use, including during the hair coloring process\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eß-Glucan – moisturizes, protects, nourishes, and revitalizes the scalp\u003c\/li\u003e\n\u003cli\u003eZANTHALENE® (Sichuan Pepper Extract) – effectively relieves itching and redness\u003c\/li\u003e\n\u003cli\u003eAllantoin – soothes, softens, protects, and promotes skin regeneration\u003c\/li\u003e\n\u003cli\u003ePanthenol (Provitamin B5) – intensely moisturizes and soothes\u003c\/li\u003e\n\u003cli\u003eBisabolol (from Chamomile) – anti-inflammatory, antioxidant, and antimicrobial properties\u003c\/li\u003e\n\u003cli\u003eChamomile – a natural calming agent\u003c\/li\u003e\n\u003cli\u003eMenthyl Lactate – provides a long-lasting cooling and refreshing sensation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApplication: Apply the contents of 1 ampoule (6 ml) directly to the scalp.\u003c\/li\u003e\n\u003cli\u003eFrequency: Use as needed or daily. Suitable for use during and after hair coloring or any other technical treatments.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003ePackaging:\u003c\/li\u003e\n\u003cli\u003eThe box contains 12 ampoules of 6 ml each.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181711737,"sku":"01129","price":77.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01129_9e76c3c1-8a01-46fb-bce6-d4abc5e6e177.jpg?v=1774991499"},{"product_id":"medavita-velour-soothing-scalp-lotion-12-6-ml-01127","title":"Medavita Velour Soothing Scalp Lotion 12*6 ml","description":"\u003cp\u003eThis professional hair care product is designed to support cosmetic balance, manageability and long-term hair quality.\u003c\/p\u003e\u003cp\u003eIt integrates into structured salon routines and professional home care recommendations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRole in routine:\u003c\/strong\u003e lotion. Used consistently, it supports stable cosmetic results and a refined hair surface.\u003c\/p\u003e\u003cp\u003eThe focus is on comfort, surface refinement and a polished appearance without unnecessary weight.\u003c\/p\u003e\u003cp\u003eRecommended to be selected according to hair condition and the desired cosmetic outcome.\u003c\/p\u003e\u003cp\u003eFor optimal results, combine with complementary steps from the same programme and follow a consistent schedule.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA, MEA-LAURETH SULFATE, SODIUM LAURETH SULFATE, SODIUM MYRETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, POLYQUATERNIUM-10, PHENOXYETHANOL, PARFUM (FRAGRANCE), ALLANTOIN, POLYQUATERNIUM-7, SODIUM LAURETH-11 CARBOXYLATE, SODIUM CHLORIDE, LAURETH-10, GLYCERIN, CITRIC ACID, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER EXTRACT, HYDROLYZED WHEAT PROTEIN, CITRONELLOL, BENZYL BENZOATE, COUMARIN, CI 16255, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181744505,"sku":"01127","price":77.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01127.jpg?v=1772791764"},{"product_id":"medavita-velour-set-smoothing-treatment-400-ml-150-ml-301092","title":"Medavita Velour Set Smoothing Treatment 400 ml+150 ml","description":"\u003cp\u003eThis professional hair care product is designed to support cosmetic balance, manageability and long-term hair quality.\u003c\/p\u003e\u003cp\u003eIt integrates into structured salon routines and professional home care recommendations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRole in routine:\u003c\/strong\u003e treatment. 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