{"title":"SHAMPOO","description":"\u003cp\u003eProfessional shampoos designed for targeted cleansing and maintaining healthy hair and scalp. Formulas are tailored to specific needs — from moisturising and nourishing to colour maintenance, scalp balance and sensitivity control.\u003c\/p\u003e\n\u003cp\u003eThe shampoos in this collection are the basic step in professional care and are recommended for both salon use and systematic home rituals under the supervision of a specialist.\u003c\/p\u003e","products":[{"product_id":"medavita-velour-soothing-shampoo-1000-ml","title":"Medavita Velour Soothing Shampoo 1000 ml","description":"\u003cp\u003eSoothing and purifying shampoo suitable for regular use.\u003c\/p\u003e\n\u003cp\u003eThis calming shampoo gently cleanses the scalp while helping address various dermatological scalp conditions, delivering immediate relief. Enriched with plant extracts, it nourishes and hydrates the scalp, restoring natural shine and strength to the hair. The shampoo soothes irritation, protects the scalp, and effectively strengthens and conditions the hair fibers.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoothes scalp irritation\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates\u003c\/li\u003e\n\u003cli\u003eStrengthens and conditions the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAllantoin – Softens the skin and hair, promotes healing, and stimulates cell regeneration\u003c\/li\u003e\n\u003cli\u003eLavender – Helps combat various scalp-related dermatological issues\u003c\/li\u003e\n\u003cli\u003eCalendula – Effective in preventing and treating dandruff\u003c\/li\u003e\n\u003cli\u003eWheat Proteins – Easily absorbed, support full regeneration of skin and hair cells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDistribute evenly over the scalp, gently massaging with fingertips. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":55141199741305,"sku":"01126","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01126.jpg?v=1774991447"},{"product_id":"medavita-blondie-extra-cool-blonde-neutralizing-shampoo-750-ml-02447","title":"Medavita Blondie Extra Cool Blonde Neutralizing Shampoo 750 ml","description":"\u003cp\u003eMedavita EXTRA COOL Blonde Neutralizing Shampoo – a protective, nourishing shampoo designed to eliminate warm undertones that can appear after bleaching. It reinforces cool and ashy blonde shades, deeply cleanses, and helps maintain color brilliance. Infused with a valuable ceramide complex, it acts as a protective barrier for the hair cuticle. The formula adds shine and smoothness and offers high color-depositing power for effective neutralization.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProtects and maintains cool blonde tones\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and hydrates the hair\u003c\/li\u003e\n\u003cli\u003eAdds shine and smoothness\u003c\/li\u003e\n\u003cli\u003eLocks in blonde color\u003c\/li\u003e\n\u003cli\u003eHigh pigment concentration\u003c\/li\u003e\n\u003cli\u003eNeutralizes warm tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – nourishes and moisturizes, smooths the hair, eases detangling, reduces static, and enhances shine\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – strengthens the hair cuticle, forms a protective film, deeply hydrates, and increases resistance to heat and mechanical stress\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – help restore and strengthen the hair fiber\u003c\/li\u003e\n\u003cli\u003eCeramide complex – softens and hydrates, facilitating post-color care and styling\u003c\/li\u003e\n\u003cli\u003eAmino Concentré complex – Medavita’s exclusive blend of pure amino acids (serine, carbocysteine, threonine) that repair hair from within, rebuild internal structure, and seal the cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair and lather. Leave on for 5 minutes. Rinse thoroughly with warm water. For best results, follow with EXTRA COOL Blonde Neutralizing Mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539172569465,"sku":"02447","price":61.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02447.jpg?v=1774990206"},{"product_id":"medavita-blondie-extra-cool-blonde-neutralizing-shampoo-250-ml-02476","title":"Medavita Blondie Extra Cool Blonde Neutralizing Shampoo 250 ml","description":"\u003cp\u003eMedavita EXTRA COOL Blonde Neutralizing Shampoo – a protective, nourishing shampoo designed to eliminate warm undertones that can appear after bleaching. It reinforces cool and ashy blonde shades, deeply cleanses, and helps maintain color brilliance. Infused with a valuable ceramide complex, it acts as a protective barrier for the hair cuticle. The formula adds shine and smoothness and offers high color-depositing power for effective neutralization.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProtects and maintains cool blonde tones\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and hydrates the hair\u003c\/li\u003e\n\u003cli\u003eAdds shine and smoothness\u003c\/li\u003e\n\u003cli\u003eLocks in blonde color\u003c\/li\u003e\n\u003cli\u003eHigh pigment concentration\u003c\/li\u003e\n\u003cli\u003eNeutralizes warm tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – nourishes and moisturizes, smooths the hair, eases detangling, reduces static, and enhances shine\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – strengthens the hair cuticle, forms a protective film, deeply hydrates, and increases resistance to heat and mechanical stress\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – help restore and strengthen the hair fiber\u003c\/li\u003e\n\u003cli\u003eCeramide complex – softens and hydrates, facilitating post-color care and styling\u003c\/li\u003e\n\u003cli\u003eAmino Concentré complex – Medavita’s exclusive blend of pure amino acids (serine, carbocysteine, threonine) that repair hair from within, rebuild internal structure, and seal the cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair and lather. Leave on for 5 minutes. Rinse thoroughly with warm water. For best results, follow with EXTRA COOL Blonde Neutralizing Mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539172635001,"sku":"02476","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02476.jpg?v=1774990232"},{"product_id":"medavita-blondie-just-in-pink-glamour-shampoo-250-ml-02399","title":"Medavita Blondie Just In Pink Glamour Shampoo 250 ml","description":"\u003cp\u003eMedavita BLONDIE Just In Pink Glamour Shampoo – a gentle, nourishing shampoo with an airy texture, ideal for caring for light blonde hair. Provides a playful pink tint without the use of permanent pigments, while deeply moisturizing and adding radiant shine. Amaranth proteins help eliminate dryness of both hair and scalp, improving strength and elasticity. Liquid collagen leaves hair shiny, smooth, free-flowing, and easy to detangle, while sealing split ends and enhancing overall hair health and appearance. Perfect for natural or bleached hair levels 9–11 (very light and platinum blonde). The color result lasts 2–4 washes.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProvides a toning effect with a soft pink hue\u003c\/li\u003e\n\u003cli\u003eDeeply moisturizes and nourishes the hair\u003c\/li\u003e\n\u003cli\u003eAdds brightness and shine\u003c\/li\u003e\n\u003cli\u003eEliminates dryness\u003c\/li\u003e\n\u003cli\u003eReduces tangling\u003c\/li\u003e\n\u003cli\u003eEnhances strength and elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmaranth proteins – essential for damaged hair, help improve manageability and combability, rich in amino acids and iron. Support reconstruction of damaged strands, with anti-aging and antioxidant properties\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – intensely nourishes hair follicles, prevents dryness and flaking of the scalp, and helps reduce hair loss\u003c\/li\u003e\n\u003cli\u003eCeramides – known for their role in forming intercellular lipids, act as a barrier to protect the scalp and hair cuticle. Strengthen the hair fiber by improving cell cohesion, reducing breakage\u003c\/li\u003e\n\u003cli\u003eLiquid collagen – restores hair, enhances shine, smoothness, and body, eliminates tangles, seals split ends, and maintains root volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShampoo your hair with any MEDAVITA shampoo suitable for your hair type. Towel-dry to remove excess water. Dilute the pink shampoo with water, apply to hair, and gently massage. Distribute the lather evenly from roots to ends. Leave on for 1–5 minutes depending on the desired intensity of the pink tone. Rinse thoroughly. The result lasts for 2–4 washes.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539172766073,"sku":"02399","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_blondie_02399_02399_001.jpg?v=1775027803"},{"product_id":"medavita-blondie-all-blondes-bonding-shampoo-1250-ml-02376","title":"Medavita Blondie All Blondes Bonding Shampoo 1250 ml","description":"\u003cp\u003eMedavita BLONDIE All Blondes Bonding Shampoo – a softening care product formulated to strengthen blonde hair. It effectively nourishes, hydrates, smooths, and makes detangling easier. The hydrolyzed plant proteins in this Medavita shampoo prevent static, reinforce the hair structure, and add shine and smoothness. Rich in amino acids and iron, it helps repair damage caused by sun exposure, environmental stressors, aggressive treatments, and other factors that can lead to breakage, dryness, color fading, and dullness. It also delivers anti-aging and antioxidant effects.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle on blonde color\u003c\/li\u003e\n\u003cli\u003eStrengthens hair condition\u003c\/li\u003e\n\u003cli\u003eEnhances nutrient absorption\u003c\/li\u003e\n\u003cli\u003eBoosts shine and vitality\u003c\/li\u003e\n\u003cli\u003eCompensates for sun damage\u003c\/li\u003e\n\u003cli\u003eProvides anti-aging and antioxidant protection\u003c\/li\u003e\n\u003cli\u003eFacilitates combing\u003c\/li\u003e\n\u003cli\u003eTames and disciplines the hair\u003c\/li\u003e\n\u003cli\u003eCreates a protective barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmaranth Proteins – essential for damaged hair, improve manageability and ease of detangling, rich in amino acids and iron. Support the reconstruction of damaged strands and offer antioxidant and anti-aging benefits.\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid – deeply nourishes hair follicles, prevents scalp dryness and flaking, and helps reduce hair loss.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Collagen – nourishes, moisturizes, smooths the hair, and makes it easier to comb.\u003c\/li\u003e\n\u003cli\u003eProtein Concentrate – acts as a filler for the hair, forming a protective film on the surface, smoothing frizz, rejuvenating hair structure, and enhancing shine.\u003c\/li\u003e\n\u003cli\u003eCeramides – play a key role in forming intercellular lipids, creating a protective barrier for the scalp and cuticle. They are crucial for reinforcing the hair fiber by promoting cellular cohesion, thereby reducing breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo with water in any desired ratio using a special MEDAVITA mixing bowl. Apply the resulting emulsion to the scalp. Distribute evenly and massage the scalp with your fingertips—starting from the nape, then the sides, followed by the front, and finishing at the crown—to stimulate lymphatic drainage. Rinse thoroughly. Repeat the application and rinse well. Towel dry to remove excess water and proceed with applying the strengthening mask or conditioner for blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539172798841,"sku":"02376","price":71.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_blondie_02376_02376_001.jpg?v=1775027767"},{"product_id":"medavita-blondie-all-blondes-bonding-shampoo-250-ml-02375","title":"Medavita Blondie All Blondes Bonding Shampoo 250 ml","description":"\u003cp\u003eMedavita BLONDIE All Blondes Bonding Shampoo – a softening care product formulated to strengthen blonde hair. It effectively nourishes, hydrates, smooths, and makes detangling easier. The hydrolyzed plant proteins in this Medavita shampoo prevent static, reinforce the hair structure, and add shine and smoothness. Rich in amino acids and iron, it helps repair damage caused by sun exposure, environmental stressors, aggressive treatments, and other factors that can lead to breakage, dryness, color fading, and dullness. It also delivers anti-aging and antioxidant effects.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle on blonde color\u003c\/li\u003e\n\u003cli\u003eStrengthens hair condition\u003c\/li\u003e\n\u003cli\u003eEnhances nutrient absorption\u003c\/li\u003e\n\u003cli\u003eBoosts shine and vitality\u003c\/li\u003e\n\u003cli\u003eCompensates for sun damage\u003c\/li\u003e\n\u003cli\u003eProvides anti-aging and antioxidant protection\u003c\/li\u003e\n\u003cli\u003eFacilitates combing\u003c\/li\u003e\n\u003cli\u003eTames and disciplines the hair\u003c\/li\u003e\n\u003cli\u003eCreates a protective barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmaranth Proteins – essential for damaged hair, improve manageability and ease of detangling, rich in amino acids and iron. Support the reconstruction of damaged strands and offer antioxidant and anti-aging benefits.\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid – deeply nourishes hair follicles, prevents scalp dryness and flaking, and helps reduce hair loss.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Collagen – nourishes, moisturizes, smooths the hair, and makes it easier to comb.\u003c\/li\u003e\n\u003cli\u003eProtein Concentrate – acts as a filler for the hair, forming a protective film on the surface, smoothing frizz, rejuvenating hair structure, and enhancing shine.\u003c\/li\u003e\n\u003cli\u003eCeramides – play a key role in forming intercellular lipids, creating a protective barrier for the scalp and cuticle. They are crucial for reinforcing the hair fiber by promoting cellular cohesion, thereby reducing breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo with water in any desired ratio using a special MEDAVITA mixing bowl. Apply the resulting emulsion to the scalp. Distribute evenly and massage the scalp with your fingertips—starting from the nape, then the sides, followed by the front, and finishing at the crown—to stimulate lymphatic drainage. Rinse thoroughly. Repeat the application and rinse well. Towel dry to remove excess water and proceed with applying the strengthening mask or conditioner for blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539172864377,"sku":"02375","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_blondie_02375_02375_001.jpg?v=1775027776"},{"product_id":"medavita-blondie-all-blondes-bonding-shampoo-50-ml-02400","title":"Medavita Blondie All Blondes Bonding Shampoo 50 ml","description":"\u003cp\u003eMedavita BLONDIE All Blondes Bonding Shampoo – a softening care product formulated to strengthen blonde hair. It effectively nourishes, hydrates, smooths, and makes detangling easier. The hydrolyzed plant proteins in this Medavita shampoo prevent static, reinforce the hair structure, and add shine and smoothness. Rich in amino acids and iron, it helps repair damage caused by sun exposure, environmental stressors, aggressive treatments, and other factors that can lead to breakage, dryness, color fading, and dullness. It also delivers anti-aging and antioxidant effects.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle on blonde color\u003c\/li\u003e\n\u003cli\u003eStrengthens hair condition\u003c\/li\u003e\n\u003cli\u003eEnhances nutrient absorption\u003c\/li\u003e\n\u003cli\u003eBoosts shine and vitality\u003c\/li\u003e\n\u003cli\u003eCompensates for sun damage\u003c\/li\u003e\n\u003cli\u003eProvides anti-aging and antioxidant protection\u003c\/li\u003e\n\u003cli\u003eFacilitates combing\u003c\/li\u003e\n\u003cli\u003eTames and disciplines the hair\u003c\/li\u003e\n\u003cli\u003eCreates a protective barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmaranth Proteins – essential for damaged hair, improve manageability and ease of detangling, rich in amino acids and iron. Support the reconstruction of damaged strands and offer antioxidant and anti-aging benefits.\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid – deeply nourishes hair follicles, prevents scalp dryness and flaking, and helps reduce hair loss.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Collagen – nourishes, moisturizes, smooths the hair, and makes it easier to comb.\u003c\/li\u003e\n\u003cli\u003eProtein Concentrate – acts as a filler for the hair, forming a protective film on the surface, smoothing frizz, rejuvenating hair structure, and enhancing shine.\u003c\/li\u003e\n\u003cli\u003eCeramides – play a key role in forming intercellular lipids, creating a protective barrier for the scalp and cuticle. They are crucial for reinforcing the hair fiber by promoting cellular cohesion, thereby reducing breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo with water in any desired ratio using a special MEDAVITA mixing bowl. Apply the resulting emulsion to the scalp. Distribute evenly and massage the scalp with your fingertips—starting from the nape, then the sides, followed by the front, and finishing at the crown—to stimulate lymphatic drainage. Rinse thoroughly. Repeat the application and rinse well. Towel dry to remove excess water and proceed with applying the strengthening mask or conditioner for blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539172897145,"sku":"02400","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_blondie_02400_02400_001.jpg?v=1775027785"},{"product_id":"medavita-blondie-ice-blonde-enhancing-shampoo-1250-ml-02384","title":"Medavita Blondie Ice Blonde Enhancing Shampoo 1250 ml","description":"\u003cp\u003eMedavita BLONDIE ICE Blonde Enhancing Shampoo – a gentle cleansing product suitable for maintaining cool blonde shades. Contains pigments that enhance ashy and iris tones. Prevents hair static, makes detangling easier, and adds shine and smoothness. Deeply moisturizes, nourishes, strengthens, and restores the hair structure. Amaranth proteins are essential for damaged hair, rich in amino acids and iron. They help protect the hair cuticle, reduce breakage, and improve overall appearance.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances cool blonde tones\u003c\/li\u003e\n\u003cli\u003eGently cleanses and moisturizes\u003c\/li\u003e\n\u003cli\u003eEnriched with nourishing ingredients\u003c\/li\u003e\n\u003cli\u003eStrengthens and restores hair structure\u003c\/li\u003e\n\u003cli\u003eProvides protection against irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – prevents static, makes detangling easier, adds shine and smoothness\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – strengthens the hair cuticle, forms a protective, nourishing layer, promotes deep hydration, and increases resistance to heat and mechanical damage\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – powerful antioxidant, anti-aging, soothing, antibacterial, and softening properties due to high iron and amino acid content\u003c\/li\u003e\n\u003cli\u003eCeramides – play a crucial role in strengthening the hair fiber by bonding hair cells, reducing breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute the shampoo with water, apply to the scalp and massage gently. Spread the lather along the entire hair length. Rinse thoroughly. Repeat if necessary. After rinsing, apply BLONDIE Mask to enhance cool tones.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539173323129,"sku":"02384","price":71.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02384.jpg?v=1774990353"},{"product_id":"medavita-blondie-ice-blonde-enhancing-shampoo-250-ml-02383","title":"Medavita Blondie Ice Blonde Enhancing Shampoo 250 ml","description":"\u003cp\u003eMedavita BLONDIE ICE Blonde Enhancing Shampoo – a gentle cleansing product suitable for maintaining cool blonde shades. Contains pigments that enhance ashy and iris tones. Prevents hair static, makes detangling easier, and adds shine and smoothness. Deeply moisturizes, nourishes, strengthens, and restores the hair structure. Amaranth proteins are essential for damaged hair, rich in amino acids and iron. They help protect the hair cuticle, reduce breakage, and improve overall appearance.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances cool blonde tones\u003c\/li\u003e\n\u003cli\u003eGently cleanses and moisturizes\u003c\/li\u003e\n\u003cli\u003eEnriched with nourishing ingredients\u003c\/li\u003e\n\u003cli\u003eStrengthens and restores hair structure\u003c\/li\u003e\n\u003cli\u003eProvides protection against irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – prevents static, makes detangling easier, adds shine and smoothness\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – strengthens the hair cuticle, forms a protective, nourishing layer, promotes deep hydration, and increases resistance to heat and mechanical damage\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – powerful antioxidant, anti-aging, soothing, antibacterial, and softening properties due to high iron and amino acid content\u003c\/li\u003e\n\u003cli\u003eCeramides – play a crucial role in strengthening the hair fiber by bonding hair cells, reducing breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute the shampoo with water, apply to the scalp and massage gently. Spread the lather along the entire hair length. Rinse thoroughly. Repeat if necessary. After rinsing, apply BLONDIE Mask to enhance cool tones.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539173355897,"sku":"02383","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02383.jpg?v=1774990364"},{"product_id":"medavita-blondie-ice-blonde-enhancing-shampoo-55-ml-02402","title":"Medavita Blondie Ice Blonde Enhancing Shampoo 55 ml","description":"\u003cp\u003eMedavita BLONDIE ICE Blonde Enhancing Shampoo – a gentle cleansing product suitable for maintaining cool blonde shades. Contains pigments that enhance ashy and iris tones. Prevents hair static, makes detangling easier, and adds shine and smoothness. Deeply moisturizes, nourishes, strengthens, and restores the hair structure. Amaranth proteins are essential for damaged hair, rich in amino acids and iron. They help protect the hair cuticle, reduce breakage, and improve overall appearance.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances cool blonde tones\u003c\/li\u003e\n\u003cli\u003eGently cleanses and moisturizes\u003c\/li\u003e\n\u003cli\u003eEnriched with nourishing ingredients\u003c\/li\u003e\n\u003cli\u003eStrengthens and restores hair structure\u003c\/li\u003e\n\u003cli\u003eProvides protection against irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – prevents static, makes detangling easier, adds shine and smoothness\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – strengthens the hair cuticle, forms a protective, nourishing layer, promotes deep hydration, and increases resistance to heat and mechanical damage\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – powerful antioxidant, anti-aging, soothing, antibacterial, and softening properties due to high iron and amino acid content\u003c\/li\u003e\n\u003cli\u003eCeramides – play a crucial role in strengthening the hair fiber by bonding hair cells, reducing breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute the shampoo with water, apply to the scalp and massage gently. Spread the lather along the entire hair length. Rinse thoroughly. Repeat if necessary. After rinsing, apply BLONDIE Mask to enhance cool tones.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539173585273,"sku":"02402","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_blondie_02402_02402_001.jpg?v=1775027793"},{"product_id":"medavita-blondie-sunset-blonde-enhancing-shampoo-1250-ml-02390","title":"Medavita Blondie Sunset Blonde Enhancing Shampoo 1250 ml","description":"\u003cp\u003eMedavita BLONDIE Sunset Blonde Enhancing Shampoo – a restorative shampoo designed to enhance warm blonde tones. Enriched with pigments that highlight golden, golden-copper, and honey hues. It delicately cleanses while intensely nourishing, hydrating, and densifying sensitive hair. The formula is infused with proteins and amino acids that strengthen and protect, while hydrolyzed collagen conditions and forms a protective shield around the hair. Hyaluronic acid restores depleted strands by deeply moisturizing and nourishing them. Suitable for both professional and at-home care.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances warm blonde shades\u003c\/li\u003e\n\u003cli\u003eEnriched with proteins and amino acids\u003c\/li\u003e\n\u003cli\u003eNourishes and deeply hydrates the hair\u003c\/li\u003e\n\u003cli\u003eForms a protective layer around the hair\u003c\/li\u003e\n\u003cli\u003ePigment-rich formula for color enhancement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – nourishes, hydrates, smooths the hair, and eases detangling\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – helps restore and intensely nourish hair follicles, prevents dryness with deep hydration\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – rich in iron and amino acids, offer antioxidant, anti-aging, soothing, antibacterial, and softening benefits\u003c\/li\u003e\n\u003cli\u003eCeramides – play a key role in strengthening the hair fiber, improving cell cohesion, and reducing breakage\u003c\/li\u003e\n\u003cli\u003eAMINO CONCENTRÉ – Medavita’s exclusive complex of pure amino acids (serine, carbocysteine, threonine) that restructure the hair by filling cuticle gaps, sealing the cuticle, and leaving the hair smooth, shiny, and revitalized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute the shampoo with water, apply to the scalp, and gently massage. Distribute the lather throughout the hair length. Rinse thoroughly. Repeat if necessary. Follow with BLONDIE Mask to further enhance warm tones.\u003c\/li\u003e\n\u003cli\u003eIMPORTANT: Use gloves during application.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539173814649,"sku":"02390","price":71.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02390.jpg?v=1774990428"},{"product_id":"medavita-blondie-sunset-blonde-enhancing-shampoo-250-ml-02389","title":"Medavita Blondie Sunset Blonde Enhancing Shampoo 250 ml","description":"\u003cp\u003eMedavita BLONDIE Sunset Blonde Enhancing Shampoo – a restorative shampoo designed to enhance warm blonde tones. Enriched with pigments that highlight golden, golden-copper, and honey hues. It delicately cleanses while intensely nourishing, hydrating, and densifying sensitive hair. The formula is infused with proteins and amino acids that strengthen and protect, while hydrolyzed collagen conditions and forms a protective shield around the hair. Hyaluronic acid restores depleted strands by deeply moisturizing and nourishing them. Suitable for both professional and at-home care.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances warm blonde shades\u003c\/li\u003e\n\u003cli\u003eEnriched with proteins and amino acids\u003c\/li\u003e\n\u003cli\u003eNourishes and deeply hydrates the hair\u003c\/li\u003e\n\u003cli\u003eForms a protective layer around the hair\u003c\/li\u003e\n\u003cli\u003ePigment-rich formula for color enhancement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – nourishes, hydrates, smooths the hair, and eases detangling\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – helps restore and intensely nourish hair follicles, prevents dryness with deep hydration\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – rich in iron and amino acids, offer antioxidant, anti-aging, soothing, antibacterial, and softening benefits\u003c\/li\u003e\n\u003cli\u003eCeramides – play a key role in strengthening the hair fiber, improving cell cohesion, and reducing breakage\u003c\/li\u003e\n\u003cli\u003eAMINO CONCENTRÉ – Medavita’s exclusive complex of pure amino acids (serine, carbocysteine, threonine) that restructure the hair by filling cuticle gaps, sealing the cuticle, and leaving the hair smooth, shiny, and revitalized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute the shampoo with water, apply to the scalp, and gently massage. Distribute the lather throughout the hair length. Rinse thoroughly. Repeat if necessary. Follow with BLONDIE Mask to further enhance warm tones.\u003c\/li\u003e\n\u003cli\u003eIMPORTANT: Use gloves during application.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539173847417,"sku":"02389","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02389.jpg?v=1774990438"},{"product_id":"medavita-blondie-sunset-blonde-enhancing-shampoo-55-ml-02404","title":"Medavita Blondie Sunset Blonde Enhancing Shampoo 55 ml","description":"\u003cp\u003eMedavita BLONDIE Sunset Blonde Enhancing Shampoo – a restorative shampoo designed to enhance warm blonde tones. Enriched with pigments that highlight golden, golden-copper, and honey hues. It delicately cleanses while intensely nourishing, hydrating, and densifying sensitive hair. The formula is infused with proteins and amino acids that strengthen and protect, while hydrolyzed collagen conditions and forms a protective shield around the hair. Hyaluronic acid restores depleted strands by deeply moisturizing and nourishing them. Suitable for both professional and at-home care.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances warm blonde shades\u003c\/li\u003e\n\u003cli\u003eEnriched with proteins and amino acids\u003c\/li\u003e\n\u003cli\u003eNourishes and deeply hydrates the hair\u003c\/li\u003e\n\u003cli\u003eForms a protective layer around the hair\u003c\/li\u003e\n\u003cli\u003ePigment-rich formula for color enhancement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrolyzed collagen – nourishes, hydrates, smooths the hair, and eases detangling\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid – helps restore and intensely nourish hair follicles, prevents dryness with deep hydration\u003c\/li\u003e\n\u003cli\u003eAmaranth proteins – rich in iron and amino acids, offer antioxidant, anti-aging, soothing, antibacterial, and softening benefits\u003c\/li\u003e\n\u003cli\u003eCeramides – play a key role in strengthening the hair fiber, improving cell cohesion, and reducing breakage\u003c\/li\u003e\n\u003cli\u003eAMINO CONCENTRÉ – Medavita’s exclusive complex of pure amino acids (serine, carbocysteine, threonine) that restructure the hair by filling cuticle gaps, sealing the cuticle, and leaving the hair smooth, shiny, and revitalized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute the shampoo with water, apply to the scalp, and gently massage. Distribute the lather throughout the hair length. Rinse thoroughly. Repeat if necessary. Follow with BLONDIE Mask to further enhance warm tones.\u003c\/li\u003e\n\u003cli\u003eIMPORTANT: Use gloves during application.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539173880185,"sku":"02404","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02404.jpg?v=1774990447"},{"product_id":"medavita-beta-refibre-reconstructive-shampoo-1250-ml-02413","title":"Medavita Beta Refibre Reconstructive Shampoo 1250 ml","description":"\u003cp\u003eMedavita B-REFIBRE Reconstructive Shampoo – a restorative, gentle-cleansing shampoo formulated for damaged hair. Enriched with β-carotene, known for its powerful antioxidant properties, this shampoo plays a key role in restoring scalp health and improving hair condition. Acting as a natural conditioner, β-carotene helps maintain optimal hair moisture and prevents breakage. It protects the scalp from free radicals, creating a healthy environment for hair follicles, which can result in stronger, thicker hair strands.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrengthens hair condition\u003c\/li\u003e\n\u003cli\u003eProtects hair from damage\u003c\/li\u003e\n\u003cli\u003eEnriched with the Amino Concentré complex\u003c\/li\u003e\n\u003cli\u003eHelps prevent hair breakage\u003c\/li\u003e\n\u003cli\u003eShields the scalp from free radicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSerine – an amino acid used as a moisturizing component in cosmetic emulsions. It’s a simple natural molecule involved in numerous skin processes, ensuring optimal hydration\u003c\/li\u003e\n\u003cli\u003eThreonine – supports hydration, smooths the hair, helps repair and improve structure, and contributes essential building blocks for keratin. Also provides antioxidant protection\u003c\/li\u003e\n\u003cli\u003eCarbocysteine – enhances hair shine and elasticity\u003c\/li\u003e\n\u003cli\u003eβ-Carotene – protects the scalp from free radicals and promotes a healthy environment for hair follicles to thrive\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10 – used as a conditioning agent in hair care products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, lather, and rinse thoroughly. Repeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539174175097,"sku":"02413","price":71.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02413.jpg?v=1774990512"},{"product_id":"medavita-beta-refibre-reconstructive-shampoo-250-ml-02412","title":"Medavita Beta Refibre Reconstructive Shampoo 250 ml","description":"\u003cp\u003eMedavita B-REFIBRE Reconstructive Shampoo – a restorative, gentle-cleansing shampoo formulated for damaged hair. Enriched with β-carotene, known for its powerful antioxidant properties, this shampoo plays a key role in restoring scalp health and improving hair condition. Acting as a natural conditioner, β-carotene helps maintain optimal hair moisture and prevents breakage. It protects the scalp from free radicals, creating a healthy environment for hair follicles, which can result in stronger, thicker hair strands.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrengthens hair condition\u003c\/li\u003e\n\u003cli\u003eProtects hair from damage\u003c\/li\u003e\n\u003cli\u003eEnriched with the Amino Concentré complex\u003c\/li\u003e\n\u003cli\u003eHelps prevent hair breakage\u003c\/li\u003e\n\u003cli\u003eShields the scalp from free radicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSerine – an amino acid used as a moisturizing component in cosmetic emulsions. It’s a simple natural molecule involved in numerous skin processes, ensuring optimal hydration\u003c\/li\u003e\n\u003cli\u003eThreonine – supports hydration, smooths the hair, helps repair and improve structure, and contributes essential building blocks for keratin. Also provides antioxidant protection\u003c\/li\u003e\n\u003cli\u003eCarbocysteine – enhances hair shine and elasticity\u003c\/li\u003e\n\u003cli\u003eβ-Carotene – protects the scalp from free radicals and promotes a healthy environment for hair follicles to thrive\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10 – used as a conditioning agent in hair care products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, lather, and rinse thoroughly. Repeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539174207865,"sku":"02412","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02412.jpg?v=1774990523"},{"product_id":"medavita-beta-refibre-reconstructive-shampoo-55-ml-02420","title":"Medavita Beta Refibre Reconstructive Shampoo 55 ml","description":"\u003cp\u003eMedavita B-REFIBRE Reconstructive Shampoo – a restorative, gentle-cleansing shampoo formulated for damaged hair. Enriched with β-carotene, known for its powerful antioxidant properties, this shampoo plays a key role in restoring scalp health and improving hair condition. Acting as a natural conditioner, β-carotene helps maintain optimal hair moisture and prevents breakage. It protects the scalp from free radicals, creating a healthy environment for hair follicles, which can result in stronger, thicker hair strands.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrengthens hair condition\u003c\/li\u003e\n\u003cli\u003eProtects hair from damage\u003c\/li\u003e\n\u003cli\u003eEnriched with the Amino Concentré complex\u003c\/li\u003e\n\u003cli\u003eHelps prevent hair breakage\u003c\/li\u003e\n\u003cli\u003eShields the scalp from free radicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSerine – an amino acid used as a moisturizing component in cosmetic emulsions. It’s a simple natural molecule involved in numerous skin processes, ensuring optimal hydration\u003c\/li\u003e\n\u003cli\u003eThreonine – supports hydration, smooths the hair, helps repair and improve structure, and contributes essential building blocks for keratin. Also provides antioxidant protection\u003c\/li\u003e\n\u003cli\u003eCarbocysteine – enhances hair shine and elasticity\u003c\/li\u003e\n\u003cli\u003eβ-Carotene – protects the scalp from free radicals and promotes a healthy environment for hair follicles to thrive\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10 – used as a conditioning agent in hair care products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, lather, and rinse thoroughly. Repeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539174240633,"sku":"02420","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02420.jpg?v=1774990529"},{"product_id":"medavita-nutrisubstance-nutritive-shampoo-1250-ml-02451","title":"Medavita Nutrisubstance Nutritive Shampoo 1250 ml","description":"\u003cp\u003eMedavita NUTRISUBSTANCE Nutritive Shampoo – specially formulated for oily scalp, this shampoo deeply cleanses the epidermis, removing excess sebum and reducing discomfort. Suitable for regular use, its active protein-based ingredients penetrate deep into the hair to cleanse, strengthen, and nourish. It replenishes hair with essential proteins and amino acids while protecting it from the harmful effects of sun exposure and environmental stressors.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply purifies the scalp\u003c\/li\u003e\n\u003cli\u003eIdeal for oily hair and scalp\u003c\/li\u003e\n\u003cli\u003eContains natural ingredients\u003c\/li\u003e\n\u003cli\u003eBalances sebum production\u003c\/li\u003e\n\u003cli\u003eHelps restore seborrheic-prone scalp\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAbietic acid – boosts blood flow to the hair follicle, enhancing nutrient delivery, which may support hair growth\u003c\/li\u003e\n\u003cli\u003eWheat proteins – high-molecular proteins that closely resemble human hair and skin proteins, making them easily absorbed and effective in restoring skin and hair cells\u003c\/li\u003e\n\u003cli\u003eSoy proteins – deeply penetrate the hair to reinforce and nourish it with essential proteins and amino acids. They hydrate and protect hair from UV rays and environmental damage, while also caring for the scalp\u003c\/li\u003e\n\u003cli\u003eGinger extract – helps combat dandruff and prevents hair loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDistribute evenly over the scalp, gently massaging with fingertips. Rinse thoroughly. Pat hair dry with a towel and proceed with applying conditioner or scalp treatment.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539174568313,"sku":"02451","price":71.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_nutrisubstance_02451_02451_001.jpg?v=1775027916"},{"product_id":"medavita-nutrisubstance-nutritive-shampoo-250-ml-02450","title":"Medavita Nutrisubstance Nutritive Shampoo 250 ml","description":"\u003cp\u003eMedavita NUTRISUBSTANCE Nutritive Shampoo – specially formulated for oily scalp, this shampoo deeply cleanses the epidermis, removing excess sebum and reducing discomfort. Suitable for regular use, its active protein-based ingredients penetrate deep into the hair to cleanse, strengthen, and nourish. It replenishes hair with essential proteins and amino acids while protecting it from the harmful effects of sun exposure and environmental stressors.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply purifies the scalp\u003c\/li\u003e\n\u003cli\u003eIdeal for oily hair and scalp\u003c\/li\u003e\n\u003cli\u003eContains natural ingredients\u003c\/li\u003e\n\u003cli\u003eBalances sebum production\u003c\/li\u003e\n\u003cli\u003eHelps restore seborrheic-prone scalp\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAbietic acid – boosts blood flow to the hair follicle, enhancing nutrient delivery, which may support hair growth\u003c\/li\u003e\n\u003cli\u003eWheat proteins – high-molecular proteins that closely resemble human hair and skin proteins, making them easily absorbed and effective in restoring skin and hair cells\u003c\/li\u003e\n\u003cli\u003eSoy proteins – deeply penetrate the hair to reinforce and nourish it with essential proteins and amino acids. They hydrate and protect hair from UV rays and environmental damage, while also caring for the scalp\u003c\/li\u003e\n\u003cli\u003eGinger extract – helps combat dandruff and prevents hair loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDistribute evenly over the scalp, gently massaging with fingertips. Rinse thoroughly. Pat hair dry with a towel and proceed with applying conditioner or scalp treatment.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539174601081,"sku":"02450","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_nutrisubstance_02450_02450_001.jpg?v=1775027920"},{"product_id":"medavita-nutrisubstance-nutritive-shampoo-55-ml-02458","title":"Medavita Nutrisubstance Nutritive Shampoo","description":"\u003cp\u003eMedavita NUTRISUBSTANCE Nutritive Shampoo – specially formulated for oily scalp, this shampoo deeply cleanses the epidermis, removing excess sebum and reducing discomfort. Suitable for regular use, its active protein-based ingredients penetrate deep into the hair to cleanse, strengthen, and nourish. It replenishes hair with essential proteins and amino acids while protecting it from the harmful effects of sun exposure and environmental stressors.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply purifies the scalp\u003c\/li\u003e\n\u003cli\u003eIdeal for oily hair and scalp\u003c\/li\u003e\n\u003cli\u003eContains natural ingredients\u003c\/li\u003e\n\u003cli\u003eBalances sebum production\u003c\/li\u003e\n\u003cli\u003eHelps restore seborrheic-prone scalp\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAbietic acid – boosts blood flow to the hair follicle, enhancing nutrient delivery, which may support hair growth\u003c\/li\u003e\n\u003cli\u003eWheat proteins – high-molecular proteins that closely resemble human hair and skin proteins, making them easily absorbed and effective in restoring skin and hair cells\u003c\/li\u003e\n\u003cli\u003eSoy proteins – deeply penetrate the hair to reinforce and nourish it with essential proteins and amino acids. They hydrate and protect hair from UV rays and environmental damage, while also caring for the scalp\u003c\/li\u003e\n\u003cli\u003eGinger extract – helps combat dandruff and prevents hair loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDistribute evenly over the scalp, gently massaging with fingertips. Rinse thoroughly. Pat hair dry with a towel and proceed with applying conditioner or scalp treatment.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539174633849,"sku":"02458","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02458.jpg?v=1774990623"},{"product_id":"medavita-huile-d-etoile-captivating-oils-shampoo-1250-ml-02518","title":"Medavita Huile D'étoile Captivating Oils Shampoo 1250 ml","description":"\u003cp\u003eMedavita HUILE D'ETOILE Captivating Oils Shampoo - a softening treatment with a balanced blend of nourishing oils designed to eliminate hair dryness. Enriched with natural antioxidants, it gives exceptional shine and silkiness to the hair. The vitamin-rich antioxidant formula from Medavita strengthens hair follicles, helps prevent hair loss, reduces dandruff risk, retains moisture, and adds volume, softness, and shine. Paraben-free.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProvides balanced cleansing\u003c\/li\u003e\n\u003cli\u003eContains vitamins and nourishing oils\u003c\/li\u003e\n\u003cli\u003eAdds shine and silkiness\u003c\/li\u003e\n\u003cli\u003eReduces dandruff risk\u003c\/li\u003e\n\u003cli\u003ePrevents hair dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInca Inchi Oil – seals and smooths the hair cuticle, making hair elastic, silky, and voluminous\u003c\/li\u003e\n\u003cli\u003eMoringa Oil – deeply nourishing and stimulates scalp circulation. Promotes hair growth, restores structure, and strengthens from the root\u003c\/li\u003e\n\u003cli\u003eSweet Almond Oil – protects hair and scalp from damage, softens, smooths, and repairs hair\u003c\/li\u003e\n\u003cli\u003eFlaxseed – a rich plant-based source of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), known for its anti-inflammatory properties. Supports healthier hair follicles by reducing inflammation\u003c\/li\u003e\n\u003cli\u003eShea Butter – a powerful plant nutrient with rejuvenating effects, beneficial for both scalp and hair health\u003c\/li\u003e\n\u003cli\u003eCastor Oil – acts directly on the hair cuticle, sealing it and preventing split ends\u003c\/li\u003e\n\u003cli\u003eOlive Oil – an excellent emollient that conditions hair, leaving it smooth, silky, elastic, and strong. Enhances shine and overall hair quality\u003c\/li\u003e\n\u003cli\u003eVitamin B5 – strengthens hair follicles, prevents hair loss, reduces dandruff risk, locks in moisture, and adds volume, softness, and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair, gently massaging into the scalp. Rinse thoroughly. Towel dry and follow with other Medavita hair care products.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539175485817,"sku":"02518","price":80.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02518.png?v=1774990703"},{"product_id":"medavita-huile-d-etoile-captivating-oils-shampoo-250-ml-02517","title":"Medavita Huile D'étoile Captivating Oils Shampoo 250 ml","description":"\u003cp\u003eMedavita HUILE D'ETOILE Captivating Oils Shampoo - a softening treatment with a balanced blend of nourishing oils designed to eliminate hair dryness. Enriched with natural antioxidants, it gives exceptional shine and silkiness to the hair. The vitamin-rich antioxidant formula from Medavita strengthens hair follicles, helps prevent hair loss, reduces dandruff risk, retains moisture, and adds volume, softness, and shine. Paraben-free.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProvides balanced cleansing\u003c\/li\u003e\n\u003cli\u003eContains vitamins and nourishing oils\u003c\/li\u003e\n\u003cli\u003eAdds shine and silkiness\u003c\/li\u003e\n\u003cli\u003eReduces dandruff risk\u003c\/li\u003e\n\u003cli\u003ePrevents hair dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInca Inchi Oil – seals and smooths the hair cuticle, making hair elastic, silky, and voluminous\u003c\/li\u003e\n\u003cli\u003eMoringa Oil – deeply nourishing and stimulates scalp circulation. Promotes hair growth, restores structure, and strengthens from the root\u003c\/li\u003e\n\u003cli\u003eSweet Almond Oil – protects hair and scalp from damage, softens, smooths, and repairs hair\u003c\/li\u003e\n\u003cli\u003eFlaxseed – a rich plant-based source of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), known for its anti-inflammatory properties. Supports healthier hair follicles by reducing inflammation\u003c\/li\u003e\n\u003cli\u003eShea Butter – a powerful plant nutrient with rejuvenating effects, beneficial for both scalp and hair health\u003c\/li\u003e\n\u003cli\u003eCastor Oil – acts directly on the hair cuticle, sealing it and preventing split ends\u003c\/li\u003e\n\u003cli\u003eOlive Oil – an excellent emollient that conditions hair, leaving it smooth, silky, elastic, and strong. Enhances shine and overall hair quality\u003c\/li\u003e\n\u003cli\u003eVitamin B5 – strengthens hair follicles, prevents hair loss, reduces dandruff risk, locks in moisture, and adds volume, softness, and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair, gently massaging into the scalp. Rinse thoroughly. Towel dry and follow with other Medavita hair care products.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539175551353,"sku":"02517","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02517.png?v=1774990712"},{"product_id":"medavita-huile-d-etoile-captivating-oils-shampoo-55-ml-02516","title":"Medavita Huile D'étoile Captivating Oils Shampoo 55 ml","description":"\u003cp\u003eMedavita HUILE D'ETOILE Captivating Oils Shampoo - a softening treatment with a balanced blend of nourishing oils designed to eliminate hair dryness. Enriched with natural antioxidants, it gives exceptional shine and silkiness to the hair. The vitamin-rich antioxidant formula from Medavita strengthens hair follicles, helps prevent hair loss, reduces dandruff risk, retains moisture, and adds volume, softness, and shine. Paraben-free.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProvides balanced cleansing\u003c\/li\u003e\n\u003cli\u003eContains vitamins and nourishing oils\u003c\/li\u003e\n\u003cli\u003eAdds shine and silkiness\u003c\/li\u003e\n\u003cli\u003eReduces dandruff risk\u003c\/li\u003e\n\u003cli\u003ePrevents hair dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInca Inchi Oil – seals and smooths the hair cuticle, making hair elastic, silky, and voluminous\u003c\/li\u003e\n\u003cli\u003eMoringa Oil – deeply nourishing and stimulates scalp circulation. Promotes hair growth, restores structure, and strengthens from the root\u003c\/li\u003e\n\u003cli\u003eSweet Almond Oil – protects hair and scalp from damage, softens, smooths, and repairs hair\u003c\/li\u003e\n\u003cli\u003eFlaxseed – a rich plant-based source of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), known for its anti-inflammatory properties. Supports healthier hair follicles by reducing inflammation\u003c\/li\u003e\n\u003cli\u003eShea Butter – a powerful plant nutrient with rejuvenating effects, beneficial for both scalp and hair health\u003c\/li\u003e\n\u003cli\u003eCastor Oil – acts directly on the hair cuticle, sealing it and preventing split ends\u003c\/li\u003e\n\u003cli\u003eOlive Oil – an excellent emollient that conditions hair, leaving it smooth, silky, elastic, and strong. Enhances shine and overall hair quality\u003c\/li\u003e\n\u003cli\u003eVitamin B5 – strengthens hair follicles, prevents hair loss, reduces dandruff risk, locks in moisture, and adds volume, softness, and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair, gently massaging into the scalp. Rinse thoroughly. Towel dry and follow with other Medavita hair care products.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539175616889,"sku":"02516","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02516.png?v=1774990720"},{"product_id":"medavita-choice-glowing-shampoo-1000-ml-02904","title":"Medavita Choice Glowing Shampoo 1000 ml","description":"\u003cp\u003eMedavita CHOICE GLOWING Shampoo – a cleansing, antioxidant shampoo designed to enhance hair brightness and shine. Deeply conditions with a complex of precious oils: flaxseed, blueberry, and black cumin. Supports regeneration and helps restore damaged hair, being rich in essential fatty acids and antioxidants. Softens and soothes the hair while preserving the color and radiance of dyed hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants\u003c\/li\u003e\n\u003cli\u003eNourishing complex\u003c\/li\u003e\n\u003cli\u003eRestores hair shine and color\u003c\/li\u003e\n\u003cli\u003eSoftens and soothes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCoconut oil – an excellent hair care ingredient that helps make hair softer, shinier, and healthier\u003c\/li\u003e\n\u003cli\u003eBlueberry seed oil – combats dryness and split ends, restores shine, and nourishes hair with essential nutrients\u003c\/li\u003e\n\u003cli\u003eSacha inchi oil – seals and smooths the hair cuticle, making hair elastic, silky, and voluminous\u003c\/li\u003e\n\u003cli\u003eBlack cumin oil – strengthens and gently softens the hair\u003c\/li\u003e\n\u003cli\u003eMoringa oil – gives hair softness, silkiness, and shine\u003c\/li\u003e\n\u003cli\u003eFlaxseed oil – saturates strands with moisture and seals it within the hair shafts\u003c\/li\u003e\n\u003cli\u003ePanthenol – provides long-lasting hydration, prevents damage, and makes hair appear fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo (depending on hair thickness) with water in any ratio using the special Medavita bowl, and apply the resulting emulsion to the scalp. Distribute evenly, massaging the scalp with your fingertips—starting from the nape, moving to the sides, then the front, and finishing at the crown to promote lymphatic drainage. Distribute the foam along the hair lengths. Rinse thoroughly. Repeat the application and rinse well. Towel dry to remove excess water and apply the CHOICE mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539176731001,"sku":"02904","price":65.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02904.jpg?v=1774990883"},{"product_id":"medavita-choice-glowing-shampoo-250-ml-02903","title":"Medavita Choice Glowing Shampoo 250 ml","description":"\u003cp\u003eMedavita CHOICE GLOWING Shampoo – a cleansing, antioxidant shampoo designed to enhance hair brightness and shine. Deeply conditions with a complex of precious oils: flaxseed, blueberry, and black cumin. Supports regeneration and helps restore damaged hair, being rich in essential fatty acids and antioxidants. Softens and soothes the hair while preserving the color and radiance of dyed hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants\u003c\/li\u003e\n\u003cli\u003eNourishing complex\u003c\/li\u003e\n\u003cli\u003eRestores hair shine and color\u003c\/li\u003e\n\u003cli\u003eSoftens and soothes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCoconut oil – an excellent hair care ingredient that helps make hair softer, shinier, and healthier\u003c\/li\u003e\n\u003cli\u003eBlueberry seed oil – combats dryness and split ends, restores shine, and nourishes hair with essential nutrients\u003c\/li\u003e\n\u003cli\u003eSacha inchi oil – seals and smooths the hair cuticle, making hair elastic, silky, and voluminous\u003c\/li\u003e\n\u003cli\u003eBlack cumin oil – strengthens and gently softens the hair\u003c\/li\u003e\n\u003cli\u003eMoringa oil – gives hair softness, silkiness, and shine\u003c\/li\u003e\n\u003cli\u003eFlaxseed oil – saturates strands with moisture and seals it within the hair shafts\u003c\/li\u003e\n\u003cli\u003ePanthenol – provides long-lasting hydration, prevents damage, and makes hair appear fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo (depending on hair thickness) with water in any ratio using the special Medavita bowl, and apply the resulting emulsion to the scalp. Distribute evenly, massaging the scalp with your fingertips—starting from the nape, moving to the sides, then the front, and finishing at the crown to promote lymphatic drainage. Distribute the foam along the hair lengths. Rinse thoroughly. Repeat the application and rinse well. Towel dry to remove excess water and apply the CHOICE mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539176763769,"sku":"02903","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02903.jpg?v=1774990892"},{"product_id":"medavita-choice-glowing-shampoo-55-ml-02901","title":"Medavita Choice Glowing Shampoo","description":"\u003cp\u003eMedavita CHOICE GLOWING Shampoo – a cleansing, antioxidant shampoo designed to enhance hair brightness and shine. Deeply conditions with a complex of precious oils: flaxseed, blueberry, and black cumin. Supports regeneration and helps restore damaged hair, being rich in essential fatty acids and antioxidants. Softens and soothes the hair while preserving the color and radiance of dyed hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants\u003c\/li\u003e\n\u003cli\u003eNourishing complex\u003c\/li\u003e\n\u003cli\u003eRestores hair shine and color\u003c\/li\u003e\n\u003cli\u003eSoftens and soothes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCoconut oil – an excellent hair care ingredient that helps make hair softer, shinier, and healthier\u003c\/li\u003e\n\u003cli\u003eBlueberry seed oil – combats dryness and split ends, restores shine, and nourishes hair with essential nutrients\u003c\/li\u003e\n\u003cli\u003eSacha inchi oil – seals and smooths the hair cuticle, making hair elastic, silky, and voluminous\u003c\/li\u003e\n\u003cli\u003eBlack cumin oil – strengthens and gently softens the hair\u003c\/li\u003e\n\u003cli\u003eMoringa oil – gives hair softness, silkiness, and shine\u003c\/li\u003e\n\u003cli\u003eFlaxseed oil – saturates strands with moisture and seals it within the hair shafts\u003c\/li\u003e\n\u003cli\u003ePanthenol – provides long-lasting hydration, prevents damage, and makes hair appear fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo (depending on hair thickness) with water in any ratio using the special Medavita bowl, and apply the resulting emulsion to the scalp. Distribute evenly, massaging the scalp with your fingertips—starting from the nape, moving to the sides, then the front, and finishing at the crown to promote lymphatic drainage. Distribute the foam along the hair lengths. Rinse thoroughly. Repeat the application and rinse well. Towel dry to remove excess water and apply the CHOICE mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539176796537,"sku":"02901","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_choice_02901_02901_001.jpg?v=1775027824"},{"product_id":"medavita-keratin-miracle-sleek-hair-shampoo-1250-ml-02437","title":"Medavita Keratin Miracle Sleek Hair Shampoo 1250 ml","description":"\u003cp\u003eMedavita SLEEK Shampoo – ideal for gentle care of unruly, frizzy hair. Provides a long-lasting smoothing effect. Reconstructs and restores hair condition while actively moisturizing, protecting, and enhancing elasticity. The key role of phytokeratin in the formula is to maintain tissue integrity, offering more than just a surface-level effect. It helps increase amino acid levels that support moisture balance and hair smoothness. When wheat keratin is activated, like collagen, it forms a film on the hair that deeply hydrates, prevents excessive moisture loss, and reduces static electricity.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers long-lasting smoothing\u003c\/li\u003e\n\u003cli\u003eSuitable for frizzy and unruly hair\u003c\/li\u003e\n\u003cli\u003eActively moisturizes and nourishes\u003c\/li\u003e\n\u003cli\u003eBoosts amino acid content in hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAlmond extract – deeply hydrates, gently softens, and nourishes hair with essential nutrients\u003c\/li\u003e\n\u003cli\u003eWheat phytokeratin – forms a moisture-retaining film that prevents dehydration and helps reduce static\u003c\/li\u003e\n\u003cli\u003eSoy phytokeratin – effectively restores damaged hair structure, leaving it shiny and strong\u003c\/li\u003e\n\u003cli\u003eMacadamia extract – promotes hair growth, combats scalp dryness, and hydrates dry, porous strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a small amount of the product to the scalp, massage gently. Rinse thoroughly with water. Repeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539176927609,"sku":"02437","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_keratin-miracle_02437_02437_001.jpg?v=1775027865"},{"product_id":"medavita-keratin-miracle-sleek-hair-shampoo-250-ml-02436","title":"Medavita Keratin Miracle Sleek Hair Shampoo 250 ml","description":"\u003cp\u003eMedavita SLEEK Shampoo – ideal for gentle care of unruly, frizzy hair. Provides a long-lasting smoothing effect. Reconstructs and restores hair condition while actively moisturizing, protecting, and enhancing elasticity. The key role of phytokeratin in the formula is to maintain tissue integrity, offering more than just a surface-level effect. It helps increase amino acid levels that support moisture balance and hair smoothness. When wheat keratin is activated, like collagen, it forms a film on the hair that deeply hydrates, prevents excessive moisture loss, and reduces static electricity.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers long-lasting smoothing\u003c\/li\u003e\n\u003cli\u003eSuitable for frizzy and unruly hair\u003c\/li\u003e\n\u003cli\u003eActively moisturizes and nourishes\u003c\/li\u003e\n\u003cli\u003eBoosts amino acid content in hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAlmond extract – deeply hydrates, gently softens, and nourishes hair with essential nutrients\u003c\/li\u003e\n\u003cli\u003eWheat phytokeratin – forms a moisture-retaining film that prevents dehydration and helps reduce static\u003c\/li\u003e\n\u003cli\u003eSoy phytokeratin – effectively restores damaged hair structure, leaving it shiny and strong\u003c\/li\u003e\n\u003cli\u003eMacadamia extract – promotes hair growth, combats scalp dryness, and hydrates dry, porous strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a small amount of the product to the scalp, massage gently. Rinse thoroughly with water. Repeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539176960377,"sku":"02436","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_keratin-miracle_02436_02436_001.jpg?v=1775027874"},{"product_id":"medavita-keratin-miracle-sleek-hair-shampoo-55-ml-02443","title":"Medavita Keratin Miracle Sleek Hair Shampoo 55 ml","description":"\u003cp\u003eMedavita SLEEK Shampoo – ideal for gentle care of unruly, frizzy hair. Provides a long-lasting smoothing effect. Reconstructs and restores hair condition while actively moisturizing, protecting, and enhancing elasticity. The key role of phytokeratin in the formula is to maintain tissue integrity, offering more than just a surface-level effect. It helps increase amino acid levels that support moisture balance and hair smoothness. When wheat keratin is activated, like collagen, it forms a film on the hair that deeply hydrates, prevents excessive moisture loss, and reduces static electricity.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers long-lasting smoothing\u003c\/li\u003e\n\u003cli\u003eSuitable for frizzy and unruly hair\u003c\/li\u003e\n\u003cli\u003eActively moisturizes and nourishes\u003c\/li\u003e\n\u003cli\u003eBoosts amino acid content in hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAlmond extract – deeply hydrates, gently softens, and nourishes hair with essential nutrients\u003c\/li\u003e\n\u003cli\u003eWheat phytokeratin – forms a moisture-retaining film that prevents dehydration and helps reduce static\u003c\/li\u003e\n\u003cli\u003eSoy phytokeratin – effectively restores damaged hair structure, leaving it shiny and strong\u003c\/li\u003e\n\u003cli\u003eMacadamia extract – promotes hair growth, combats scalp dryness, and hydrates dry, porous strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a small amount of the product to the scalp, massage gently. Rinse thoroughly with water. Repeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539176993145,"sku":"02443","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02443.jpg?v=1774990941"},{"product_id":"medavita-prodige-restoring-shampoo-1000-ml-02324","title":"Medavita Prodige Restoring Shampoo 1000 ml","description":"\u003cp\u003eMedavita PRODIGE Revivifying Shampoo – a cleansing and restorative shampoo designed for deep nourishment and hydration of damaged hair. It effectively locks in active ingredients through its unique Rescue Liposome content, deeply nourishing the hair structure. Improves resistance to breakage, enhances shine, and leaves hair smoother and silkier. Enriched with natural sesame and flaxseed oils, it protects the hair from damage while preserving elasticity and beauty. It actively nourishes and oxygenates the roots, promoting overall hair health.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRestores damaged hair\u003c\/li\u003e\n\u003cli\u003eDeep nourishment and hydration\u003c\/li\u003e\n\u003cli\u003eLocks active ingredients inside the hair shaft\u003c\/li\u003e\n\u003cli\u003eIncreases resistance to breakage\u003c\/li\u003e\n\u003cli\u003eBoosts shine and elasticity\u003c\/li\u003e\n\u003cli\u003eSmooth and silky finish\u003c\/li\u003e\n\u003cli\u003eEnriched with beneficial natural oils\u003c\/li\u003e\n\u003cli\u003eProtection against damage\u003c\/li\u003e\n\u003cli\u003eNourishes and revitalizes strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRescue Liposome – stimulates the production of amino acids that nourish the hair’s protein structure, restoring strength and elasticity\u003c\/li\u003e\n\u003cli\u003eSesame oil – recommended for damaged hair, it strengthens, repairs, nourishes, and moisturizes the scalp\u003c\/li\u003e\n\u003cli\u003eAlmond extract – enhances natural tone and shine, maintains elasticity\u003c\/li\u003e\n\u003cli\u003eMoringa extract – restores hair structure and strengthens from the roots\u003c\/li\u003e\n\u003cli\u003eSacha inchi seed oil – a powerful natural shield against dehydration\u003c\/li\u003e\n\u003cli\u003eFlaxseed oil – locks in moisture within the hair shaft\u003c\/li\u003e\n\u003cli\u003eGlycerin – supports hair health and shine, with restorative and healing properties\u003c\/li\u003e\n\u003cli\u003ePanthenol (Provitamin B5) – forms a long-lasting moisturizing protective film, improves manageability, and penetrates the hair and follicles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the hair with gentle massage movements, previously diluted with water. Rinse thoroughly. Remove excess water and proceed with the Instant Action Hair Reconstruction Serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177353593,"sku":"02324","price":75.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_prodige_02324_02324_001.jpg?v=1775027955"},{"product_id":"medavita-prodige-revivifying-shampoo-250-ml-02328","title":"Medavita Prodige Revivifying Shampoo 250 ml","description":"\u003cp\u003eMedavita PRODIGE Revivifying Shampoo – a cleansing and restorative shampoo designed for deep nourishment and hydration of damaged hair. It effectively locks in active ingredients through its unique Rescue Liposome content, deeply nourishing the hair structure. Improves resistance to breakage, enhances shine, and leaves hair smoother and silkier. Enriched with natural sesame and flaxseed oils, it protects the hair from damage while preserving elasticity and beauty. It actively nourishes and oxygenates the roots, promoting overall hair health.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRestores damaged hair\u003c\/li\u003e\n\u003cli\u003eDeep nourishment and hydration\u003c\/li\u003e\n\u003cli\u003eLocks active ingredients inside the hair shaft\u003c\/li\u003e\n\u003cli\u003eIncreases resistance to breakage\u003c\/li\u003e\n\u003cli\u003eBoosts shine and elasticity\u003c\/li\u003e\n\u003cli\u003eSmooth and silky finish\u003c\/li\u003e\n\u003cli\u003eEnriched with beneficial natural oils\u003c\/li\u003e\n\u003cli\u003eProtection against damage\u003c\/li\u003e\n\u003cli\u003eNourishes and revitalizes strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRescue Liposome – stimulates the production of amino acids that nourish the hair’s protein structure, restoring strength and elasticity\u003c\/li\u003e\n\u003cli\u003eSesame oil – recommended for damaged hair, it strengthens, repairs, nourishes, and moisturizes the scalp\u003c\/li\u003e\n\u003cli\u003eAlmond extract – enhances natural tone and shine, maintains elasticity\u003c\/li\u003e\n\u003cli\u003eMoringa extract – restores hair structure and strengthens from the roots\u003c\/li\u003e\n\u003cli\u003eSacha inchi seed oil – a powerful natural shield against dehydration\u003c\/li\u003e\n\u003cli\u003eFlaxseed oil – locks in moisture within the hair shaft\u003c\/li\u003e\n\u003cli\u003eGlycerin – supports hair health and shine, with restorative and healing properties\u003c\/li\u003e\n\u003cli\u003ePanthenol (Provitamin B5) – forms a long-lasting moisturizing protective film, improves manageability, and penetrates the hair and follicles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the hair with gentle massage movements, previously diluted with water. Rinse thoroughly. Remove excess water and proceed with the Instant Action Hair Reconstruction Serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177386361,"sku":"02328","price":28.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_prodige_02328_02328_001.jpg?v=1775027965"},{"product_id":"medavita-prodige-revivifying-shampoo-55-ml-02339","title":"Medavita Prodige Revivifying Shampoo 55 ml","description":"\u003cp\u003eMedavita PRODIGE Revivifying Shampoo – a cleansing and restorative shampoo designed for deep nourishment and hydration of damaged hair. It effectively locks in active ingredients through its unique Rescue Liposome content, deeply nourishing the hair structure. Improves resistance to breakage, enhances shine, and leaves hair smoother and silkier. Enriched with natural sesame and flaxseed oils, it protects the hair from damage while preserving elasticity and beauty. It actively nourishes and oxygenates the roots, promoting overall hair health.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRestores damaged hair\u003c\/li\u003e\n\u003cli\u003eDeep nourishment and hydration\u003c\/li\u003e\n\u003cli\u003eLocks active ingredients inside the hair shaft\u003c\/li\u003e\n\u003cli\u003eIncreases resistance to breakage\u003c\/li\u003e\n\u003cli\u003eBoosts shine and elasticity\u003c\/li\u003e\n\u003cli\u003eSmooth and silky finish\u003c\/li\u003e\n\u003cli\u003eEnriched with beneficial natural oils\u003c\/li\u003e\n\u003cli\u003eProtection against damage\u003c\/li\u003e\n\u003cli\u003eNourishes and revitalizes strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRescue Liposome – stimulates the production of amino acids that nourish the hair’s protein structure, restoring strength and elasticity\u003c\/li\u003e\n\u003cli\u003eSesame oil – recommended for damaged hair, it strengthens, repairs, nourishes, and moisturizes the scalp\u003c\/li\u003e\n\u003cli\u003eAlmond extract – enhances natural tone and shine, maintains elasticity\u003c\/li\u003e\n\u003cli\u003eMoringa extract – restores hair structure and strengthens from the roots\u003c\/li\u003e\n\u003cli\u003eSacha inchi seed oil – a powerful natural shield against dehydration\u003c\/li\u003e\n\u003cli\u003eFlaxseed oil – locks in moisture within the hair shaft\u003c\/li\u003e\n\u003cli\u003eGlycerin – supports hair health and shine, with restorative and healing properties\u003c\/li\u003e\n\u003cli\u003ePanthenol (Provitamin B5) – forms a long-lasting moisturizing protective film, improves manageability, and penetrates the hair and follicles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the hair with gentle massage movements, previously diluted with water. Rinse thoroughly. Remove excess water and proceed with the Instant Action Hair Reconstruction Serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177419129,"sku":"02339","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_prodige_02339_02339_001.jpg?v=1775027974"},{"product_id":"medavita-prodige-christmas-gift-set-revivifying-shampoo-150-ml-ultimate-deep-recovering-mask-150-ml-divine-beauty-hair-c","title":"Medavita Prodige Christmas Gift Set (Revivifying Shampoo 150 ml + Ultimate Deep Recovering Mask 150 ml +Divine beauty hair cream )","description":"\u003cp\u003eThis professional hair care product is designed to support cosmetic balance, manageability and long-term hair quality.\u003c\/p\u003e\u003cp\u003eIt integrates into structured salon routines and professional home care recommendations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRole in routine:\u003c\/strong\u003e shampoo. Used consistently, it supports stable cosmetic results and a refined hair surface.\u003c\/p\u003e\u003cp\u003eThe focus is on comfort, surface refinement and a polished appearance without unnecessary weight.\u003c\/p\u003e\u003cp\u003eRecommended to be selected according to hair condition and the desired cosmetic outcome.\u003c\/p\u003e\u003cp\u003eFor optimal results, combine with complementary steps from the same programme and follow a consistent schedule.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), MYRISTYL ALCOHOL, CETEARYL ALCOHOL, CETRIMONIUM CHLORIDE, GLYCERIN, DIMETHICONE, PARFUM (FRAGRANCE), PHENOXYETHANOL, POLYQUATERNIUM-28, TOCOPHERYL ACETATE, GLYCINE SOJA (SOYBEAN) OIL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PANTHENOL, PROPYLENE GLYCOL, CITRIC ACID, MACADAMIA TERNIFOLIA SEED OIL, SOY AMINO ACIDS, WHEAT AMINO ACIDS, SERINE, THREONINE, ARGININE HCL, GOSSYPIUM HERBACEUM (COTTON) SEED OIL, MANGIFERA INDICA (MANGO) SEED BUTTER, OLEA EUROPAEA (OLIVE) FRUIT OIL, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, THEOBROMA CACAO (COCOA) SEED BUTTER, TOCOPHEROL, ETHYLHEXYLGLYCERIN\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177845113,"sku":"301083","price":78.0,"currency_code":"EUR","in_stock":false}]},{"product_id":"medavita-luxviva-anti-yellow-blonde-enhancer-shampoo-1250-ml-02485","title":"Medavita Luxviva Anti Yellow Blonde Enhancer Shampoo 1250 ml","description":"\u003cp\u003eMedavita Luxviva Anti-Yellow Blonde Enhancer Shampoo - for professional use only. An intensive anti-yellow shampoo enriched with direct violet pigments (.12 tone) that effectively neutralizes unwanted warm yellow hues in:\u003c\/p\u003e\n\u003cp\u003eLight blonde\u003c\/p\u003e\n\u003cp\u003eBleached\u003c\/p\u003e\n\u003cp\u003eHighlighted\u003c\/p\u003e\n\u003cp\u003eGrey\u003c\/p\u003e\n\u003cp\u003eNaturally blonde hair\u003c\/p\u003e\n\u003cp\u003eThanks to its gentle pH 5.5 formula, this shampoo offers deep yet delicate cleansing without disturbing the scalp’s hydrolipidic balance or the hair’s internal structure.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh pigment load for effective neutralization\u003c\/li\u003e\n\u003cli\u003eDoesn’t dry out the hair like conventional purple shampoos\u003c\/li\u003e\n\u003cli\u003eRestores, hydrates, and nourishes\u003c\/li\u003e\n\u003cli\u003eStrengthens hair structure\u003c\/li\u003e\n\u003cli\u003eAdds shine, softness, and elasticity\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking visibly healthier and well-groomed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePhyto-keratin - a plant-based alternative to animal keratin, made from 18 amino acids derived from wheat and soy:\u003c\/li\u003e\n\u003cli\u003eRepairs the internal hair structure\u003c\/li\u003e\n\u003cli\u003eProvides density, softness, and shine\u003c\/li\u003e\n\u003cli\u003eForms a protective film to lock in moisture and preserve cuticle integrity\u003c\/li\u003e\n\u003cli\u003eGlycerin - a natural humectant that softens hair, reduces breakage, enhances manageability, and boosts natural shine.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Medavita exclusive) - a blend of serine, carbocysteine, and threonine that:\u003c\/li\u003e\n\u003cli\u003eFills gaps in the cuticle\u003c\/li\u003e\n\u003cli\u003eSeals lifted cuticle layers\u003c\/li\u003e\n\u003cli\u003eRestores fiber integrity\u003c\/li\u003e\n\u003cli\u003eMakes hair denser, smoother, and shinier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWear gloves before use.\u003c\/li\u003e\n\u003cli\u003eFor grey hair:\u003c\/li\u003e\n\u003cli\u003eApply undiluted shampoo directly to dry or damp hair. Add a small amount of water to emulsify. Massage and distribute evenly throughout the length. Leave on for 1–3 minutes depending on the desired result. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor natural blonde, dyed, lightened or bleached hair:\u003c\/li\u003e\n\u003cli\u003eDilute the shampoo with water to create a soft emulsion. Apply to hair, lather and distribute evenly. Leave on for 1–2 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eResult:\u003c\/li\u003e\n\u003cli\u003eYellow undertones are neutralized. Hair is restored, glossy, soft, and healthy with an even cool tone finish.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177910649,"sku":"02485","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02485.jpg?v=1774991127"},{"product_id":"medavita-luxviva-post-color-acidifying-shampoo-1250-ml-02482","title":"Medavita Luxviva Post Color Acidifying Shampoo 1250 ml","description":"\u003cp\u003eMedavita Luxviva Post Color Acidifying Shampoo - professional shampoo for color-treated, bleached, and highlighted hair.\u003c\/p\u003e\n\u003cp\u003eGently cleanses while locking in color, prolonging its brilliance and vibrancy. This acidifying formula is enriched with naturally derived active ingredients including phyto-keratin, amino acids, vitamin B5, and nourishing botanical oils. With UVA\/UVB filters, it protects hair from sun damage and oxidative stress.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSeals color pigments after dyeing\u003c\/li\u003e\n\u003cli\u003eProlongs color intensity and shine\u003c\/li\u003e\n\u003cli\u003eHydrates, nourishes, and softens the hair\u003c\/li\u003e\n\u003cli\u003eRepairs structure after chemical treatments\u003c\/li\u003e\n\u003cli\u003eShields hair from UV rays and free radicals\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny, soft, and manageable\u003c\/li\u003e\n\u003cli\u003eCombines effective cleansing with targeted care and cosmetic action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePhyto-Keratin\u003c\/li\u003e\n\u003cli\u003eA plant-based protein complex with 18 amino acids from wheat and soy. Repairs the inner hair structure, improves density, softness, and shine.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil\u003c\/li\u003e\n\u003cli\u003eRich in Omega-6 and Vitamin K. Deeply nourishes and hydrates brittle hair, prevents moisture loss.\u003c\/li\u003e\n\u003cli\u003eLinseed (Flaxseed) Oil\u003c\/li\u003e\n\u003cli\u003eContains fatty acids, lecithin, and Vitamin E. Revitalizes the hair, reduces frizz, enhances softness and shine.\u003c\/li\u003e\n\u003cli\u003eBlack Cumin Oil\u003c\/li\u003e\n\u003cli\u003ePacked with B vitamins, minerals, and essential fatty acids. Strengthens and hydrates the hair, adds vibrant luster.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil\u003c\/li\u003e\n\u003cli\u003eProvides antioxidant protection against smog, sun, and pollution. Boosts volume, radiance, and vitality.\u003c\/li\u003e\n\u003cli\u003eVitamin B5 (Panthenol)\u003c\/li\u003e\n\u003cli\u003eDeeply moisturizes and strengthens the hair structure. Prevents split ends, extends color longevity, and slows down premature greying.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine)\u003c\/li\u003e\n\u003cli\u003eMedavita’s signature restructuring complex. Repairs and seals the cuticle, leaving hair smooth, glossy, and elastic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo (depending on hair density) with water in a Medavita mixing bowl.\u003c\/li\u003e\n\u003cli\u003eApply the emulsion to the scalp using your fingertips, massaging in the following order:\u003c\/li\u003e\n\u003cli\u003eStart at the nape of the neck\u003c\/li\u003e\n\u003cli\u003eMove to the sides\u003c\/li\u003e\n\u003cli\u003eThen the front area\u003c\/li\u003e\n\u003cli\u003eFinish at the top of the head to stimulate lymphatic flow\u003c\/li\u003e\n\u003cli\u003eDistribute the foam evenly through the lengths of the hair.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eRepeat the process if necessary.\u003c\/li\u003e\n\u003cli\u003eTowel dry to remove excess moisture.\u003c\/li\u003e\n\u003cli\u003eFollow with Luxviva Post-Color Mask to seal in the results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177976185,"sku":"02482","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02482.jpg?v=1774991135"},{"product_id":"medavita-luxviva-post-color-shampoo-250-ml-02481","title":"Medavita Luxviva Post Color Shampoo","description":"\u003cp\u003eMedavita LUXVIVA Post Color Shampoo - nourishing post-color shampoo for color-treated hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with amino acids and a potent blend of active ingredients including phyto-keratin, this gentle formula cleanses while protecting the hair from environmental stressors. Provides brilliance and silkiness without weighing hair down. Ideal for fine hair, it deeply nourishes, restores, and strengthens strands while preventing dehydration and boosting vitality.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003ePreserves the structure of color-treated hair\u003c\/p\u003e\n\u003cp\u003eDeeply repairs and fortifies the fiber\u003c\/p\u003e\n\u003cp\u003eIntensely nourishes and moisturizes\u003c\/p\u003e\n\u003cp\u003eShields hair from external damage\u003c\/p\u003e\n\u003cp\u003eRich in natural oils and phyto-keratins\u003c\/p\u003e\n\u003cp\u003eLeaves hair soft, luminous, and silky\u003c\/p\u003e\n\u003cp\u003eAbundant in essential amino acids\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin - plant-based keratin complex that easily penetrates the hair shaft to enhance density, shine, and softness. Soy proteins form a protective film that leaves hair silky and supple.\u003c\/li\u003e\n\u003cli\u003eCamellia Oil (Tsubaki) - penetrates deep into the hair fiber, nourishes the roots, repairs damaged cuticles, and strengthens fragile strands.\u003c\/li\u003e\n\u003cli\u003eWheat Germ Oil - nourishes the follicles to reduce hair loss and promote growth.\u003c\/li\u003e\n\u003cli\u003eWheat Bran Extract - rich in vitamins and minerals that activate the follicles, reduce breakage, and moisturize the scalp.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil - helps maintain hydration and gives fullness and body to the hair.\u003c\/li\u003e\n\u003cli\u003eLinseed Oil - prevents split ends, restores the hair’s protective lipid barrier, and boosts elasticity.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil - adds volume, softness, silkiness, and a healthy shine while protecting from environmental aggressors.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine) - medavita’s signature strengthening complex. Pure amino acids restructure the hair, filling gaps in the cuticle, sealing it for smooth, shiny, and resilient results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair and massage thoroughly.\u003c\/li\u003e\n\u003cli\u003eRinse well with water.\u003c\/li\u003e\n\u003cli\u003eTowel-dry to remove excess moisture and follow with Luxviva Post-Color Mask or conditioner for enhanced results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178008953,"sku":"02481","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02481.jpg?v=1774991143"},{"product_id":"medavita-luxviva-post-color-acidifying-shampoo-55-ml-02490","title":"Medavita Luxviva Post Color Acidifying Shampoo 55 ml","description":"\u003cp\u003eProfessional acidifying post-color shampoo (pH 4.5) designed for gentle cleansing of colored, bleached, and highlighted hair. It helps stabilize and protect the color after coloring treatments while restoring softness and shine.\u003c\/p\u003e\n\u003cp\u003eThe formula contains a complex of natural plant-based active ingredients with phytokeratin, enriched with amino acids and Vitamin B5. It nourishes and hydrates the hair, enhances brightness, prolongs color intensity, and strengthens the hair structure. The shampoo perfectly combines gentle cleansing, care, and a visible cosmetic effect.\u003c\/p\u003e\n\u003cp\u003eThe formula also includes a UVA\/UVB sun protection filter, helping protect hair color from fading caused by sun exposure.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses colored and chemically treated hair\u003c\/li\u003e\n\u003cli\u003eHelps lock in color after coloring treatments\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates hair fibers\u003c\/li\u003e\n\u003cli\u003eEnhances shine and softness\u003c\/li\u003e\n\u003cli\u003eStrengthens and restores the hair structure\u003c\/li\u003e\n\u003cli\u003eProtects hair color from UV damage\u003c\/li\u003e\n\u003cli\u003eFor professional use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhytokeratin\u003c\/li\u003e\n\u003cli\u003eA plant-based alternative to keratin, the primary protein that forms hair. It contains 18 amino acids from wheat and soy that help rebuild the hair structure from within, leaving hair stronger and healthier. Wheat proteins penetrate the hair shaft due to their low molecular weight, improving density, shine, and softness, while soy proteins create a protective layer that makes hair smooth and silky.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil\u003c\/li\u003e\n\u003cli\u003eRich in Omega-6 and Vitamin K, it provides powerful nourishing and restorative benefits. Its moisturizing properties help protect and condition dry, fragile hair.\u003c\/li\u003e\n\u003cli\u003eFlaxseed Oil\u003c\/li\u003e\n\u003cli\u003eRich in fatty acids (oleic, palmitic, linolenic, and stearic acids), lecithin, and Vitamin E. It has strong nourishing and revitalizing properties, creating an anti-frizz effect while adding softness and shine.\u003c\/li\u003e\n\u003cli\u003eCumin Oil\u003c\/li\u003e\n\u003cli\u003eContains a high concentration of vitamins (especially B1, B2, and B3) and minerals such as calcium, folic acid, iron, zinc, and copper. It moisturizes, nourishes, softens, and strengthens hair while preventing dehydration.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil\u003c\/li\u003e\n\u003cli\u003eA highly nourishing oil rich in fatty acids, phytosterols, and vitamins A, E, and C. It protects hair, enhances shine and vitality, and helps defend against dehydration, pollution, UV rays, and free radicals.\u003c\/li\u003e\n\u003cli\u003eVitamin B5 (Panthenol)\u003c\/li\u003e\n\u003cli\u003eAdds shine to dull hair, deeply hydrates hair fibers, and improves volume and structure. It helps prevent split ends, strengthens the hair shaft and follicle, protects hair color, and slows the appearance of gray hair.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré\u003c\/li\u003e\n\u003cli\u003eMedavita’s signature strengthening complex. Pure amino acids serine, carbocysteine, and threonine restructure the hair by filling gaps in the cuticle. They rebuild hair fibers and seal the cuticle scales, leaving hair smooth, shiny, and healthy-looking.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178041721,"sku":"02490","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02490.png?v=1774991153"},{"product_id":"medavita-luxviva-christmas-gift-set-post-color-shampoo-150-ml-post-color-mask-150-ml-post-color-fluide-100-ml-301082","title":"Medavita Luxviva Christmas Gift Set (Post Color Shampoo 150 ml+ Post Color Mask 150 ml+ Post Color Fluide 100 ml )","description":"\u003cp\u003eThis professional hair care product is designed to support cosmetic balance, manageability and long-term hair quality.\u003c\/p\u003e\u003cp\u003eIt integrates into structured salon routines and professional home care recommendations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRole in routine:\u003c\/strong\u003e shampoo. Used consistently, it supports stable cosmetic results and a refined hair surface.\u003c\/p\u003e\u003cp\u003eThe focus is on comfort, surface refinement and a polished appearance without unnecessary weight.\u003c\/p\u003e\u003cp\u003eRecommended to be selected according to hair condition and the desired cosmetic outcome.\u003c\/p\u003e\u003cp\u003eFor optimal results, combine with complementary steps from the same programme and follow a consistent schedule.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), CETEARYL ALCOHOL, PROPYLENE GLYCOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, CETRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, PARFUM (FRAGRANCE), PHENOXYETHANOL, BIS-CETEARYL AMODIMETHICONE, LACTIC ACID, CETEARETH-25, CETEARETH-7, PEG-8, BENZYL SALICYLATE, SERINE, THREONINE, HYDROLYZED HYALURONIC ACID, SODIUM LAUROYL LACTYLATE, PEG-8\/SMDI COPOLYMER, HYDROLYZED AMARANTH PROTEIN, CARBOCYSTEINE, PALMITOYL MYRISTYL SERINATE, SODIUM POLYACRYLATE, SALIX NIGRA (WILLOW) BARK EXTRACT, CERAMIDE 3, ETHYLHEXYLGLYCERIN, CERAMIDE 6 II, CHOLESTEROL, PHYTOSPHINGOSINE, CARBOMER, XANTHAN GUM, CERAMIDE 1\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178369401,"sku":"301082","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/301082.jpg?v=1772794044"},{"product_id":"medavita-luxviva-color-care-edition-set-2025-post-color-shampoo-150-ml-post-color-conditioner-150-ml-post-color-shimer-f","title":"Medavita Luxviva Color Care Edition Set 2025 (Post Color Shampoo 150 ml+ Post Color Conditioner 150 ml+ Post Color Shimer Fluide 100 ml)","description":"\u003cp\u003eThis professional hair care product is designed to support cosmetic balance, manageability and long-term hair quality.\u003c\/p\u003e\u003cp\u003eIt integrates into structured salon routines and professional home care recommendations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRole in routine:\u003c\/strong\u003e shampoo. Used consistently, it supports stable cosmetic results and a refined hair surface.\u003c\/p\u003e\u003cp\u003eThe focus is on comfort, surface refinement and a polished appearance without unnecessary weight.\u003c\/p\u003e\u003cp\u003eRecommended to be selected according to hair condition and the desired cosmetic outcome.\u003c\/p\u003e\u003cp\u003eFor optimal results, combine with complementary steps from the same programme and follow a consistent schedule.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), MYRISTYL ALCOHOL, CETEARYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, CETRIMONIUM CHLORIDE, PARFUM [FRAGRANCE], GLYCERIN, DIMETHICONE, CETEARYL NONANOATE, TRITICUM VULGARE (WHEAT) GERM OIL, PHENOXYETHANOL, ISOPROPYL ALCOHOL, POLYQUATERNIUM-28, CAPRYLIC\/CAPRIC TRIGLYCERIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, LINUM USITATISSIMUM (LINSEED) SEED OIL, MORINGA OLEIFERA SEED OIL, LINOLEIC ACID, CITRIC ACID, TRITICUM VULGARE (WHEAT) BRAN EXTRACT, TRITICUM VULGARE (WHEAT) GERM EXTRACT, LINALOOL, LIMONENE, SOY AMINO ACIDS, WHEAT AMINO ACIDS, CAMELLIA OLEIFERA SEED OIL, SERINE, THREONINE, ARGININE HCL, ETHYLHEXYLGLYCERIN\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178402169,"sku":"301099","price":68.0,"currency_code":"EUR","in_stock":false}]},{"product_id":"medavita-curladdict-shampoo-1000-ml-02236","title":"Medavita Curladdict Shampoo 1000 ml","description":"\u003cp\u003eMedavita CURLADDICT Shampoo – a nourishing, antioxidant-rich shampoo designed for gentle cleansing and restoring elasticity and bounce to the hair. Enriched with red grape and jojoba extracts, this formula nourishes dry hair, helps combat brittleness, enhances natural shine and strength, protects against environmental damage, and restores the structure of curly hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIdeal for curly hair types\u003c\/li\u003e\n\u003cli\u003eProtects against harmful environmental factors\u003c\/li\u003e\n\u003cli\u003eGently cleanses and hydrates\u003c\/li\u003e\n\u003cli\u003eEnriched with beneficial plant extracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRed Grape Extract – a powerful antioxidant that surpasses many others in effectiveness. It protects the scalp from free radicals within minutes and enhances hair elasticity.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré Complex – contains three low-molecular-weight essential amino acids: serine, threonine, and carbocysteine. These deeply penetrate the hair fiber, delivering targeted repair where needed for instant results.\u003c\/li\u003e\n\u003cli\u003eJojoba Oil – excellent for caring for all hair types, especially colored, dry, and brittle hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo with water in any ratio and apply the resulting emulsion to the scalp. Distribute evenly, massaging the scalp with fingertips starting from the nape of the neck, moving to the sides, then to the frontal area, and finishing at the crown to stimulate lymphatic flow. Work the foam through the lengths of the hair. Rinse thoroughly. Repeat the application and rinse well. Towel dry and follow with the CURLADDICT mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178434937,"sku":"02236","price":67.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02236.jpg?v=1774991222"},{"product_id":"medavita-curladdict-shampoo-250-ml-02235","title":"Medavita Curladdict Shampoo 250 ml","description":"\u003cp\u003eMedavita CURLADDICT Shampoo – a nourishing, antioxidant-rich shampoo designed for gentle cleansing and restoring elasticity and bounce to the hair. Enriched with red grape and jojoba extracts, this formula nourishes dry hair, helps combat brittleness, enhances natural shine and strength, protects against environmental damage, and restores the structure of curly hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIdeal for curly hair types\u003c\/li\u003e\n\u003cli\u003eProtects against harmful environmental factors\u003c\/li\u003e\n\u003cli\u003eGently cleanses and hydrates\u003c\/li\u003e\n\u003cli\u003eEnriched with beneficial plant extracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRed Grape Extract – a powerful antioxidant that surpasses many others in effectiveness. It protects the scalp from free radicals within minutes and enhances hair elasticity.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré Complex – contains three low-molecular-weight essential amino acids: serine, threonine, and carbocysteine. These deeply penetrate the hair fiber, delivering targeted repair where needed for instant results.\u003c\/li\u003e\n\u003cli\u003eJojoba Oil – excellent for caring for all hair types, especially colored, dry, and brittle hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo with water in any ratio and apply the resulting emulsion to the scalp. Distribute evenly, massaging the scalp with fingertips starting from the nape of the neck, moving to the sides, then to the frontal area, and finishing at the crown to stimulate lymphatic flow. Work the foam through the lengths of the hair. Rinse thoroughly. Repeat the application and rinse well. Towel dry and follow with the CURLADDICT mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178467705,"sku":"02235","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02235.jpg?v=1774991231"},{"product_id":"medavita-curladdict-shampoo-55-ml-02272","title":"Medavita Curladdict Shampoo","description":"\u003cp\u003eMedavita CURLADDICT Shampoo – a nourishing, antioxidant-rich shampoo designed for gentle cleansing and restoring elasticity and bounce to the hair. Enriched with red grape and jojoba extracts, this formula nourishes dry hair, helps combat brittleness, enhances natural shine and strength, protects against environmental damage, and restores the structure of curly hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIdeal for curly hair types\u003c\/li\u003e\n\u003cli\u003eProtects against harmful environmental factors\u003c\/li\u003e\n\u003cli\u003eGently cleanses and hydrates\u003c\/li\u003e\n\u003cli\u003eEnriched with beneficial plant extracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRed Grape Extract – a powerful antioxidant that surpasses many others in effectiveness. It protects the scalp from free radicals within minutes and enhances hair elasticity.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré Complex – contains three low-molecular-weight essential amino acids: serine, threonine, and carbocysteine. These deeply penetrate the hair fiber, delivering targeted repair where needed for instant results.\u003c\/li\u003e\n\u003cli\u003eJojoba Oil – excellent for caring for all hair types, especially colored, dry, and brittle hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo with water in any ratio and apply the resulting emulsion to the scalp. Distribute evenly, massaging the scalp with fingertips starting from the nape of the neck, moving to the sides, then to the frontal area, and finishing at the crown to stimulate lymphatic flow. Work the foam through the lengths of the hair. Rinse thoroughly. Repeat the application and rinse well. Towel dry and follow with the CURLADDICT mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178500473,"sku":"02272","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02272.jpg?v=1774991240"},{"product_id":"medavita-hairchitecture-shampoo-1000-ml-02219","title":"Medavita Hairchitecture Shampoo 1000 ml","description":"\u003cp\u003eMedavita HAIRCHITECTURE Shampoo – a cleansing and elasticity-restoring shampoo that delivers incredible volume to the hair. It deeply cleanses both the hair and roots, provides hydration, and forms a protective barrier against environmental stressors. The formula soothes the scalp while adding volume, shine, and strength. It preserves hair color and has a smoothing effect. The ceramides in the formula act as a protective barrier for the hair cuticle, helping retain moisture and deliver long-lasting shine.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses hair and scalp\u003c\/li\u003e\n\u003cli\u003eAdds bounce and volume\u003c\/li\u003e\n\u003cli\u003eSuitable for fine hair\u003c\/li\u003e\n\u003cli\u003eProtects against environmental aggressors\u003c\/li\u003e\n\u003cli\u003ePreserves hair color\u003c\/li\u003e\n\u003cli\u003eProvides a smoothing effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eArctic Cotton – enhances hair’s elasticity, softness, and moisture\u003c\/li\u003e\n\u003cli\u003eCeramides – act as a barrier to protect the scalp and hair cuticle, reinforcing hair fiber by bonding hair cells together, reducing breakage\u003c\/li\u003e\n\u003cli\u003eAmino Concentré – Medavita’s signature complex featuring pure amino acids (serine, carbocysteine, threonine) that restructure hair by filling gaps in the cuticle. It repairs the hair fiber, seals cuticle scales, and leaves hair smooth, shiny, and full of life\u003c\/li\u003e\n\u003cli\u003eCalcium – supports pigment production, helping preserve hair color and reduce the risk of premature graying\u003c\/li\u003e\n\u003cli\u003eBiotin – regulates the scalp’s hydrolipid balance, helping reduce oiliness or prevent excessive dryness\u003c\/li\u003e\n\u003cli\u003ePanthenol – penetrates deeply, stimulates epithelial regeneration, and has anti-inflammatory properties\u003c\/li\u003e\n\u003cli\u003eAllantoin – provides soothing and moisturizing effects for both scalp and hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the scalp, massaging with fingertips starting from the nape of the neck, moving to the sides, then the front, and finishing at the crown to stimulate lymphatic flow. Rinse thoroughly. Repeat application and rinse well again. Towel dry to remove excess water and follow with HAIRCHITECTURE Volumizing Cream-Gel.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539180335481,"sku":"02219","price":65.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02219.jpg?v=1774991272"},{"product_id":"medavita-hairchitecture-shampoo-250-ml-02218","title":"Medavita Hairchitecture Shampoo","description":"\u003cp\u003eMedavita HAIRCHITECTURE Shampoo – a cleansing and elasticity-restoring shampoo that delivers incredible volume to the hair. It deeply cleanses both the hair and roots, provides hydration, and forms a protective barrier against environmental stressors. The formula soothes the scalp while adding volume, shine, and strength. It preserves hair color and has a smoothing effect. The ceramides in the formula act as a protective barrier for the hair cuticle, helping retain moisture and deliver long-lasting shine.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses hair and scalp\u003c\/li\u003e\n\u003cli\u003eAdds bounce and volume\u003c\/li\u003e\n\u003cli\u003eSuitable for fine hair\u003c\/li\u003e\n\u003cli\u003eProtects against environmental aggressors\u003c\/li\u003e\n\u003cli\u003ePreserves hair color\u003c\/li\u003e\n\u003cli\u003eProvides a smoothing effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eArctic Cotton – enhances hair’s elasticity, softness, and moisture\u003c\/li\u003e\n\u003cli\u003eCeramides – act as a barrier to protect the scalp and hair cuticle, reinforcing hair fiber by bonding hair cells together, reducing breakage\u003c\/li\u003e\n\u003cli\u003eAmino Concentré – Medavita’s signature complex featuring pure amino acids (serine, carbocysteine, threonine) that restructure hair by filling gaps in the cuticle. It repairs the hair fiber, seals cuticle scales, and leaves hair smooth, shiny, and full of life\u003c\/li\u003e\n\u003cli\u003eCalcium – supports pigment production, helping preserve hair color and reduce the risk of premature graying\u003c\/li\u003e\n\u003cli\u003eBiotin – regulates the scalp’s hydrolipid balance, helping reduce oiliness or prevent excessive dryness\u003c\/li\u003e\n\u003cli\u003ePanthenol – penetrates deeply, stimulates epithelial regeneration, and has anti-inflammatory properties\u003c\/li\u003e\n\u003cli\u003eAllantoin – provides soothing and moisturizing effects for both scalp and hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the scalp, massaging with fingertips starting from the nape of the neck, moving to the sides, then the front, and finishing at the crown to stimulate lymphatic flow. Rinse thoroughly. Repeat application and rinse well again. Towel dry to remove excess water and follow with HAIRCHITECTURE Volumizing Cream-Gel.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539180401017,"sku":"02218","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02218.jpg?v=1774991281"},{"product_id":"medavita-cutis-pura-pre-shampoo-scalp-lotion-100-ml-01101","title":"Medavita Cutis Pura Pre-Shampoo Scalp Lotion","description":"\u003cp\u003eMedavita CUTIS PURA Pre-Shampoo Scalp Lotion – a pre-cleansing step designed to remove sebum plugs and prepare the scalp for further treatment. This professional-use lotion effectively eliminates excess oiliness and helps rebalance the scalp’s natural pH level. It deeply cleanses the scalp of sebum, impurities, styling residues, and silicones. It also exfoliates dead skin cells and oxygenates the skin, enhancing the effectiveness of subsequent shampoos, conditioners, and masks.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves sebum, impurities, styling product buildup, and silicones\u003c\/li\u003e\n\u003cli\u003eExfoliates the scalp’s dead skin cells\u003c\/li\u003e\n\u003cli\u003eOxygenates the scalp\u003c\/li\u003e\n\u003cli\u003eProvides antibacterial, antioxidant, and stimulating effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to dry scalp and gently massage in with circular motions. Leave on for a few minutes. Do not rinse. Follow with your chosen shampoo and perform a deep scalp massage. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539180532089,"sku":"01101","price":39.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01101.jpg?v=1774991314"},{"product_id":"medavita-oxygen-detox-shampoo-1000-ml-01170","title":"Medavita Oxygen Detox Shampoo 1000 ml","description":"\u003cp\u003eMedavita OXYGEN Detox Shampoo – a deeply cleansing and restorative hair shampoo with active oxygen that effectively helps remove accumulated impurities from the hair and restores its natural elasticity. The formula is enriched with a powerful blend of active ingredients. Bamboo charcoal promotes the regeneration of stressed and damaged hair, draws out various pollutants, adds shine, softens the hair, and makes detangling easier. It maintains a balanced pH, soothes the scalp, and provides deep hydration. Thanks to wheat germ extract, it nourishes the hair, reduces static electricity, and smooths the hair surface, leaving it sleek and radiant. The shampoo also helps regulate sebum production, supporting a healthy scalp balance.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNourishes and hydrates the hair\u003c\/li\u003e\n\u003cli\u003eRestores hair condition\u003c\/li\u003e\n\u003cli\u003eRemoves accumulated dirt and buildup\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production\u003c\/li\u003e\n\u003cli\u003eEliminates static electricity\u003c\/li\u003e\n\u003cli\u003eRevives shine and elasticity\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003cli\u003eSmooths the hair surface\u003c\/li\u003e\n\u003cli\u003eMaintains a balanced pH\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCaffeine – boosts oxygenation and nutrition of hair follicles\u003c\/li\u003e\n\u003cli\u003eBamboo charcoal – absorbs toxins and pollutants, regulates scalp sebum production\u003c\/li\u003e\n\u003cli\u003eLactic acid – enhances shine and resilience, improves hair structure\u003c\/li\u003e\n\u003cli\u003eGlycerin – relieves dandruff and itching, restores scalp health and shine\u003c\/li\u003e\n\u003cli\u003eLysine carboxymethyl – a sulfur-containing amino acid complex that normalizes sebaceous gland activity\u003c\/li\u003e\n\u003cli\u003eWheat germ – nourishes and softens the hair, prevents breakage and hair loss, adds shine, silkiness, and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMassage gently with fingertips and rinse thoroughly. Repeat the application using 5–10 ml of product and rinse again. Towel-dry to remove excess water.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539180630393,"sku":"01170","price":65.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01170.jpg?v=1774991323"},{"product_id":"medavita-oxygen-detox-shampoo-250-ml-01169","title":"Medavita Oxygen Detox Shampoo 250 ml","description":"\u003cp\u003eMedavita OXYGEN Detox Shampoo – a deeply cleansing and restorative hair shampoo with active oxygen that effectively helps remove accumulated impurities from the hair and restores its natural elasticity. The formula is enriched with a powerful blend of active ingredients. Bamboo charcoal promotes the regeneration of stressed and damaged hair, draws out various pollutants, adds shine, softens the hair, and makes detangling easier. It maintains a balanced pH, soothes the scalp, and provides deep hydration. Thanks to wheat germ extract, it nourishes the hair, reduces static electricity, and smooths the hair surface, leaving it sleek and radiant. The shampoo also helps regulate sebum production, supporting a healthy scalp balance.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNourishes and hydrates the hair\u003c\/li\u003e\n\u003cli\u003eRestores hair condition\u003c\/li\u003e\n\u003cli\u003eRemoves accumulated dirt and buildup\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production\u003c\/li\u003e\n\u003cli\u003eEliminates static electricity\u003c\/li\u003e\n\u003cli\u003eRevives shine and elasticity\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003cli\u003eSmooths the hair surface\u003c\/li\u003e\n\u003cli\u003eMaintains a balanced pH\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCaffeine – boosts oxygenation and nutrition of hair follicles\u003c\/li\u003e\n\u003cli\u003eBamboo charcoal – absorbs toxins and pollutants, regulates scalp sebum production\u003c\/li\u003e\n\u003cli\u003eLactic acid – enhances shine and resilience, improves hair structure\u003c\/li\u003e\n\u003cli\u003eGlycerin – relieves dandruff and itching, restores scalp health and shine\u003c\/li\u003e\n\u003cli\u003eLysine carboxymethyl – a sulfur-containing amino acid complex that normalizes sebaceous gland activity\u003c\/li\u003e\n\u003cli\u003eWheat germ – nourishes and softens the hair, prevents breakage and hair loss, adds shine, silkiness, and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMassage gently with fingertips and rinse thoroughly. Repeat the application using 5–10 ml of product and rinse again. Towel-dry to remove excess water.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539180695929,"sku":"01169","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01169.jpg?v=1774991331"},{"product_id":"medavita-oxygen-detox-shampoo-55-ml-01195","title":"Medavita Oxygen Detox Shampoo","description":"\u003cp\u003eMedavita OXYGEN Detox Shampoo – a deeply cleansing and restorative hair shampoo with active oxygen that effectively helps remove accumulated impurities from the hair and restores its natural elasticity. The formula is enriched with a powerful blend of active ingredients. Bamboo charcoal promotes the regeneration of stressed and damaged hair, draws out various pollutants, adds shine, softens the hair, and makes detangling easier. It maintains a balanced pH, soothes the scalp, and provides deep hydration. Thanks to wheat germ extract, it nourishes the hair, reduces static electricity, and smooths the hair surface, leaving it sleek and radiant. The shampoo also helps regulate sebum production, supporting a healthy scalp balance.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNourishes and hydrates the hair\u003c\/li\u003e\n\u003cli\u003eRestores hair condition\u003c\/li\u003e\n\u003cli\u003eRemoves accumulated dirt and buildup\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production\u003c\/li\u003e\n\u003cli\u003eEliminates static electricity\u003c\/li\u003e\n\u003cli\u003eRevives shine and elasticity\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003cli\u003eSmooths the hair surface\u003c\/li\u003e\n\u003cli\u003eMaintains a balanced pH\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCaffeine – boosts oxygenation and nutrition of hair follicles\u003c\/li\u003e\n\u003cli\u003eBamboo charcoal – absorbs toxins and pollutants, regulates scalp sebum production\u003c\/li\u003e\n\u003cli\u003eLactic acid – enhances shine and resilience, improves hair structure\u003c\/li\u003e\n\u003cli\u003eGlycerin – relieves dandruff and itching, restores scalp health and shine\u003c\/li\u003e\n\u003cli\u003eLysine carboxymethyl – a sulfur-containing amino acid complex that normalizes sebaceous gland activity\u003c\/li\u003e\n\u003cli\u003eWheat germ – nourishes and softens the hair, prevents breakage and hair loss, adds shine, silkiness, and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMassage gently with fingertips and rinse thoroughly. Repeat the application using 5–10 ml of product and rinse again. Towel-dry to remove excess water.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539180728697,"sku":"01195","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01195.jpg?v=1774991340"},{"product_id":"medavita-puroxine-instant-anti-dandruff-shampoo-1000-ml-01149","title":"Medavita Puroxine Instant Anti-Dandruff Shampoo 1000 ml","description":"\u003cp\u003eMedavita PUROXINE Shampoo Instant Anti-Dandruff – a protective, revitalizing shampoo that helps prevent dandruff, relieves itching, and balances the scalp’s microbiome. It is one of the most effective solutions for strengthening hair. The formula supports the restoration of hair structure and may help alleviate psoriasis symptoms. Enriched with Panthenol, it softens the hair and scalp, improves elasticity, and helps maintain optimal moisture levels.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePrevents dandruff formation\u003c\/li\u003e\n\u003cli\u003eHelps relieve symptoms of psoriasis\u003c\/li\u003e\n\u003cli\u003eImproves hair elasticity\u003c\/li\u003e\n\u003cli\u003eRestores hair structure\u003c\/li\u003e\n\u003cli\u003eSoothes itching\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePiroctone olamine – one of the most effective anti-dandruff agents available. It gently treats the scalp, effectively controls microbial growth, and targets the root cause of dandruff.\u003c\/li\u003e\n\u003cli\u003eTea tree oil – known for strengthening hair, restoring structure, fighting dandruff, and aiding in the treatment of psoriasis.\u003c\/li\u003e\n\u003cli\u003eRosemary – protects the scalp from fungal infections and helps remove excess oil, reducing dandruff and promoting scalp health.\u003c\/li\u003e\n\u003cli\u003eLavender – supports the healing of minor skin irritations. Depending on the cause of dandruff, lavender oil can help prevent flaking.\u003c\/li\u003e\n\u003cli\u003ePanthenol – a soothing ingredient that reduces redness, improves hair moisture balance, and enhances elasticity.\u003c\/li\u003e\n\u003cli\u003eAllantoin – softens the scalp and hair, promotes wound healing, and stimulates cell regeneration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the entire scalp, gently massaging with fingertips. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor deeper scalp cleansing, Puroxine Refreshing Micellar Scalp Water can be used prior to shampooing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539180958073,"sku":"01149","price":78.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01153_15b1af17-49cc-487b-97c6-9e8a4aad4390.jpg?v=1774991401"},{"product_id":"medavita-puroxine-instant-anti-dandruff-shampoo-250-ml-01148","title":"Medavita Puroxine Instant Anti-Dandruff Shampoo 250 ml","description":"\u003cp\u003eMedavita PUROXINE Shampoo Instant Anti-Dandruff – a protective, revitalizing shampoo that helps prevent dandruff, relieves itching, and balances the scalp’s microbiome. It is one of the most effective solutions for strengthening hair. The formula supports the restoration of hair structure and may help alleviate psoriasis symptoms. Enriched with Panthenol, it softens the hair and scalp, improves elasticity, and helps maintain optimal moisture levels.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePrevents dandruff formation\u003c\/li\u003e\n\u003cli\u003eHelps relieve symptoms of psoriasis\u003c\/li\u003e\n\u003cli\u003eImproves hair elasticity\u003c\/li\u003e\n\u003cli\u003eRestores hair structure\u003c\/li\u003e\n\u003cli\u003eSoothes itching\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePiroctone olamine – one of the most effective anti-dandruff agents available. It gently treats the scalp, effectively controls microbial growth, and targets the root cause of dandruff.\u003c\/li\u003e\n\u003cli\u003eTea tree oil – known for strengthening hair, restoring structure, fighting dandruff, and aiding in the treatment of psoriasis.\u003c\/li\u003e\n\u003cli\u003eRosemary – protects the scalp from fungal infections and helps remove excess oil, reducing dandruff and promoting scalp health.\u003c\/li\u003e\n\u003cli\u003eLavender – supports the healing of minor skin irritations. Depending on the cause of dandruff, lavender oil can help prevent flaking.\u003c\/li\u003e\n\u003cli\u003ePanthenol – a soothing ingredient that reduces redness, improves hair moisture balance, and enhances elasticity.\u003c\/li\u003e\n\u003cli\u003eAllantoin – softens the scalp and hair, promotes wound healing, and stimulates cell regeneration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the entire scalp, gently massaging with fingertips. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor deeper scalp cleansing, Puroxine Refreshing Micellar Scalp Water can be used prior to shampooing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181023609,"sku":"01148","price":28.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01148.jpg?v=1774991409"},{"product_id":"medavita-puroxine-instant-anti-dandruff-shampoo-55-ml-01153","title":"Medavita Puroxine Instant Anti-Dandruff Shampoo 55 ml","description":"\u003cp\u003eMedavita PUROXINE Shampoo Instant Anti-Dandruff – a protective, revitalizing shampoo that helps prevent dandruff, relieves itching, and balances the scalp’s microbiome. It is one of the most effective solutions for strengthening hair. The formula supports the restoration of hair structure and may help alleviate psoriasis symptoms. Enriched with Panthenol, it softens the hair and scalp, improves elasticity, and helps maintain optimal moisture levels.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePrevents dandruff formation\u003c\/li\u003e\n\u003cli\u003eHelps relieve symptoms of psoriasis\u003c\/li\u003e\n\u003cli\u003eImproves hair elasticity\u003c\/li\u003e\n\u003cli\u003eRestores hair structure\u003c\/li\u003e\n\u003cli\u003eSoothes itching\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePiroctone olamine – one of the most effective anti-dandruff agents available. It gently treats the scalp, effectively controls microbial growth, and targets the root cause of dandruff.\u003c\/li\u003e\n\u003cli\u003eTea tree oil – known for strengthening hair, restoring structure, fighting dandruff, and aiding in the treatment of psoriasis.\u003c\/li\u003e\n\u003cli\u003eRosemary – protects the scalp from fungal infections and helps remove excess oil, reducing dandruff and promoting scalp health.\u003c\/li\u003e\n\u003cli\u003eLavender – supports the healing of minor skin irritations. Depending on the cause of dandruff, lavender oil can help prevent flaking.\u003c\/li\u003e\n\u003cli\u003ePanthenol – a soothing ingredient that reduces redness, improves hair moisture balance, and enhances elasticity.\u003c\/li\u003e\n\u003cli\u003eAllantoin – softens the scalp and hair, promotes wound healing, and stimulates cell regeneration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to the entire scalp, gently massaging with fingertips. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor deeper scalp cleansing, Puroxine Refreshing Micellar Scalp Water can be used prior to shampooing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539181089145,"sku":"01153","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01153.jpg?v=1774991417"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/collections\/02460.jpg?v=1775934305","url":"https:\/\/beautyzonecare.eu\/collections\/shampoo.oembed?page=3","provider":"Beauty zone","version":"1.0","type":"link"}