{"title":"LUXVIVA – COLOR CARE","description":"\u003cp\u003e\u003cstrong\u003eLuxviva — Colour protection with Italian craftsmanship.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLuxviva preserves colour vibrancy and extends the life of salon colour treatments. Formulated with UV filters and colour-lock technology, the line protects against fading from washing, heat, and environmental exposure.\u003c\/p\u003e\u003cp\u003eExtends colour vibrancy · UV protection · Gentle, sulphate-conscious formulas\u003cbr\u003eBest for: Colour-Treated Hair · All Hair Types · Salon Maintenance\u003c\/p\u003e","products":[{"product_id":"medavita-luxviva-anti-yellow-blonde-enhancer-shampoo-1250-ml-02485","title":"Medavita Luxviva Anti Yellow Blonde Enhancer Shampoo 1250 ml","description":"\u003cp\u003eMedavita Luxviva Anti-Yellow Blonde Enhancer Shampoo - for professional use only. An intensive anti-yellow shampoo enriched with direct violet pigments (.12 tone) that effectively neutralizes unwanted warm yellow hues in:\u003c\/p\u003e\n\u003cp\u003eLight blonde\u003c\/p\u003e\n\u003cp\u003eBleached\u003c\/p\u003e\n\u003cp\u003eHighlighted\u003c\/p\u003e\n\u003cp\u003eGrey\u003c\/p\u003e\n\u003cp\u003eNaturally blonde hair\u003c\/p\u003e\n\u003cp\u003eThanks to its gentle pH 5.5 formula, this shampoo offers deep yet delicate cleansing without disturbing the scalp’s hydrolipidic balance or the hair’s internal structure.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh pigment load for effective neutralization\u003c\/li\u003e\n\u003cli\u003eDoesn’t dry out the hair like conventional purple shampoos\u003c\/li\u003e\n\u003cli\u003eRestores, hydrates, and nourishes\u003c\/li\u003e\n\u003cli\u003eStrengthens hair structure\u003c\/li\u003e\n\u003cli\u003eAdds shine, softness, and elasticity\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking visibly healthier and well-groomed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePhyto-keratin - a plant-based alternative to animal keratin, made from 18 amino acids derived from wheat and soy:\u003c\/li\u003e\n\u003cli\u003eRepairs the internal hair structure\u003c\/li\u003e\n\u003cli\u003eProvides density, softness, and shine\u003c\/li\u003e\n\u003cli\u003eForms a protective film to lock in moisture and preserve cuticle integrity\u003c\/li\u003e\n\u003cli\u003eGlycerin - a natural humectant that softens hair, reduces breakage, enhances manageability, and boosts natural shine.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Medavita exclusive) - a blend of serine, carbocysteine, and threonine that:\u003c\/li\u003e\n\u003cli\u003eFills gaps in the cuticle\u003c\/li\u003e\n\u003cli\u003eSeals lifted cuticle layers\u003c\/li\u003e\n\u003cli\u003eRestores fiber integrity\u003c\/li\u003e\n\u003cli\u003eMakes hair denser, smoother, and shinier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWear gloves before use.\u003c\/li\u003e\n\u003cli\u003eFor grey hair:\u003c\/li\u003e\n\u003cli\u003eApply undiluted shampoo directly to dry or damp hair. Add a small amount of water to emulsify. Massage and distribute evenly throughout the length. Leave on for 1–3 minutes depending on the desired result. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor natural blonde, dyed, lightened or bleached hair:\u003c\/li\u003e\n\u003cli\u003eDilute the shampoo with water to create a soft emulsion. Apply to hair, lather and distribute evenly. Leave on for 1–2 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eResult:\u003c\/li\u003e\n\u003cli\u003eYellow undertones are neutralized. Hair is restored, glossy, soft, and healthy with an even cool tone finish.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177910649,"sku":"02485","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02485.jpg?v=1774991127"},{"product_id":"medavita-luxviva-post-color-acidifying-shampoo-1250-ml-02482","title":"Medavita Luxviva Post Color Acidifying Shampoo 1250 ml","description":"\u003cp\u003eMedavita Luxviva Post Color Acidifying Shampoo - professional shampoo for color-treated, bleached, and highlighted hair.\u003c\/p\u003e\n\u003cp\u003eGently cleanses while locking in color, prolonging its brilliance and vibrancy. This acidifying formula is enriched with naturally derived active ingredients including phyto-keratin, amino acids, vitamin B5, and nourishing botanical oils. With UVA\/UVB filters, it protects hair from sun damage and oxidative stress.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSeals color pigments after dyeing\u003c\/li\u003e\n\u003cli\u003eProlongs color intensity and shine\u003c\/li\u003e\n\u003cli\u003eHydrates, nourishes, and softens the hair\u003c\/li\u003e\n\u003cli\u003eRepairs structure after chemical treatments\u003c\/li\u003e\n\u003cli\u003eShields hair from UV rays and free radicals\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny, soft, and manageable\u003c\/li\u003e\n\u003cli\u003eCombines effective cleansing with targeted care and cosmetic action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePhyto-Keratin\u003c\/li\u003e\n\u003cli\u003eA plant-based protein complex with 18 amino acids from wheat and soy. Repairs the inner hair structure, improves density, softness, and shine.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil\u003c\/li\u003e\n\u003cli\u003eRich in Omega-6 and Vitamin K. Deeply nourishes and hydrates brittle hair, prevents moisture loss.\u003c\/li\u003e\n\u003cli\u003eLinseed (Flaxseed) Oil\u003c\/li\u003e\n\u003cli\u003eContains fatty acids, lecithin, and Vitamin E. Revitalizes the hair, reduces frizz, enhances softness and shine.\u003c\/li\u003e\n\u003cli\u003eBlack Cumin Oil\u003c\/li\u003e\n\u003cli\u003ePacked with B vitamins, minerals, and essential fatty acids. Strengthens and hydrates the hair, adds vibrant luster.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil\u003c\/li\u003e\n\u003cli\u003eProvides antioxidant protection against smog, sun, and pollution. Boosts volume, radiance, and vitality.\u003c\/li\u003e\n\u003cli\u003eVitamin B5 (Panthenol)\u003c\/li\u003e\n\u003cli\u003eDeeply moisturizes and strengthens the hair structure. Prevents split ends, extends color longevity, and slows down premature greying.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine)\u003c\/li\u003e\n\u003cli\u003eMedavita’s signature restructuring complex. Repairs and seals the cuticle, leaving hair smooth, glossy, and elastic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDilute 5–10 ml of shampoo (depending on hair density) with water in a Medavita mixing bowl.\u003c\/li\u003e\n\u003cli\u003eApply the emulsion to the scalp using your fingertips, massaging in the following order:\u003c\/li\u003e\n\u003cli\u003eStart at the nape of the neck\u003c\/li\u003e\n\u003cli\u003eMove to the sides\u003c\/li\u003e\n\u003cli\u003eThen the front area\u003c\/li\u003e\n\u003cli\u003eFinish at the top of the head to stimulate lymphatic flow\u003c\/li\u003e\n\u003cli\u003eDistribute the foam evenly through the lengths of the hair.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eRepeat the process if necessary.\u003c\/li\u003e\n\u003cli\u003eTowel dry to remove excess moisture.\u003c\/li\u003e\n\u003cli\u003eFollow with Luxviva Post-Color Mask to seal in the results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539177976185,"sku":"02482","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02482.jpg?v=1774991135"},{"product_id":"medavita-luxviva-post-color-shampoo-250-ml-02481","title":"Medavita Luxviva Post Color Shampoo","description":"\u003cp\u003eMedavita LUXVIVA Post Color Shampoo - nourishing post-color shampoo for color-treated hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with amino acids and a potent blend of active ingredients including phyto-keratin, this gentle formula cleanses while protecting the hair from environmental stressors. Provides brilliance and silkiness without weighing hair down. Ideal for fine hair, it deeply nourishes, restores, and strengthens strands while preventing dehydration and boosting vitality.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003ePreserves the structure of color-treated hair\u003c\/p\u003e\n\u003cp\u003eDeeply repairs and fortifies the fiber\u003c\/p\u003e\n\u003cp\u003eIntensely nourishes and moisturizes\u003c\/p\u003e\n\u003cp\u003eShields hair from external damage\u003c\/p\u003e\n\u003cp\u003eRich in natural oils and phyto-keratins\u003c\/p\u003e\n\u003cp\u003eLeaves hair soft, luminous, and silky\u003c\/p\u003e\n\u003cp\u003eAbundant in essential amino acids\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin - plant-based keratin complex that easily penetrates the hair shaft to enhance density, shine, and softness. Soy proteins form a protective film that leaves hair silky and supple.\u003c\/li\u003e\n\u003cli\u003eCamellia Oil (Tsubaki) - penetrates deep into the hair fiber, nourishes the roots, repairs damaged cuticles, and strengthens fragile strands.\u003c\/li\u003e\n\u003cli\u003eWheat Germ Oil - nourishes the follicles to reduce hair loss and promote growth.\u003c\/li\u003e\n\u003cli\u003eWheat Bran Extract - rich in vitamins and minerals that activate the follicles, reduce breakage, and moisturize the scalp.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil - helps maintain hydration and gives fullness and body to the hair.\u003c\/li\u003e\n\u003cli\u003eLinseed Oil - prevents split ends, restores the hair’s protective lipid barrier, and boosts elasticity.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil - adds volume, softness, silkiness, and a healthy shine while protecting from environmental aggressors.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine) - medavita’s signature strengthening complex. Pure amino acids restructure the hair, filling gaps in the cuticle, sealing it for smooth, shiny, and resilient results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair and massage thoroughly.\u003c\/li\u003e\n\u003cli\u003eRinse well with water.\u003c\/li\u003e\n\u003cli\u003eTowel-dry to remove excess moisture and follow with Luxviva Post-Color Mask or conditioner for enhanced results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178008953,"sku":"02481","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02481.jpg?v=1774991143"},{"product_id":"medavita-luxviva-post-color-acidifying-shampoo-55-ml-02490","title":"Medavita Luxviva Post Color Acidifying Shampoo 55 ml","description":"\u003cp\u003eProfessional acidifying post-color shampoo (pH 4.5) designed for gentle cleansing of colored, bleached, and highlighted hair. It helps stabilize and protect the color after coloring treatments while restoring softness and shine.\u003c\/p\u003e\n\u003cp\u003eThe formula contains a complex of natural plant-based active ingredients with phytokeratin, enriched with amino acids and Vitamin B5. It nourishes and hydrates the hair, enhances brightness, prolongs color intensity, and strengthens the hair structure. The shampoo perfectly combines gentle cleansing, care, and a visible cosmetic effect.\u003c\/p\u003e\n\u003cp\u003eThe formula also includes a UVA\/UVB sun protection filter, helping protect hair color from fading caused by sun exposure.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses colored and chemically treated hair\u003c\/li\u003e\n\u003cli\u003eHelps lock in color after coloring treatments\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates hair fibers\u003c\/li\u003e\n\u003cli\u003eEnhances shine and softness\u003c\/li\u003e\n\u003cli\u003eStrengthens and restores the hair structure\u003c\/li\u003e\n\u003cli\u003eProtects hair color from UV damage\u003c\/li\u003e\n\u003cli\u003eFor professional use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhytokeratin\u003c\/li\u003e\n\u003cli\u003eA plant-based alternative to keratin, the primary protein that forms hair. It contains 18 amino acids from wheat and soy that help rebuild the hair structure from within, leaving hair stronger and healthier. Wheat proteins penetrate the hair shaft due to their low molecular weight, improving density, shine, and softness, while soy proteins create a protective layer that makes hair smooth and silky.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil\u003c\/li\u003e\n\u003cli\u003eRich in Omega-6 and Vitamin K, it provides powerful nourishing and restorative benefits. Its moisturizing properties help protect and condition dry, fragile hair.\u003c\/li\u003e\n\u003cli\u003eFlaxseed Oil\u003c\/li\u003e\n\u003cli\u003eRich in fatty acids (oleic, palmitic, linolenic, and stearic acids), lecithin, and Vitamin E. It has strong nourishing and revitalizing properties, creating an anti-frizz effect while adding softness and shine.\u003c\/li\u003e\n\u003cli\u003eCumin Oil\u003c\/li\u003e\n\u003cli\u003eContains a high concentration of vitamins (especially B1, B2, and B3) and minerals such as calcium, folic acid, iron, zinc, and copper. It moisturizes, nourishes, softens, and strengthens hair while preventing dehydration.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil\u003c\/li\u003e\n\u003cli\u003eA highly nourishing oil rich in fatty acids, phytosterols, and vitamins A, E, and C. It protects hair, enhances shine and vitality, and helps defend against dehydration, pollution, UV rays, and free radicals.\u003c\/li\u003e\n\u003cli\u003eVitamin B5 (Panthenol)\u003c\/li\u003e\n\u003cli\u003eAdds shine to dull hair, deeply hydrates hair fibers, and improves volume and structure. It helps prevent split ends, strengthens the hair shaft and follicle, protects hair color, and slows the appearance of gray hair.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré\u003c\/li\u003e\n\u003cli\u003eMedavita’s signature strengthening complex. Pure amino acids serine, carbocysteine, and threonine restructure the hair by filling gaps in the cuticle. They rebuild hair fibers and seal the cuticle scales, leaving hair smooth, shiny, and healthy-looking.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178041721,"sku":"02490","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02490.png?v=1774991153"},{"product_id":"medavita-luxviva-post-color-acidifying-mask-500-ml-02484","title":"Medavita Luxviva Post Color Acidifying Mask 500 ml","description":"\u003cp\u003eMedavita LUXVIVA Post Color Acidifying Mask - іntensive restorative mask for color-treated hair.\u003c\/p\u003e\n\u003cp\u003eSpecially formulated to care for dyed or bleached hair, this rich treatment deeply nourishes, hydrates, and strengthens the hair fiber. Infused with a powerful blend of natural oils and phyto-keratin, it helps preserve color vibrancy, enhances shine and softness, and provides antioxidant and photoprotective benefits (UVA\/UVB).\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003eRepairs and strengthens color-treated hair\u003c\/p\u003e\n\u003cp\u003eDeeply nourishes and hydrates from root to tip\u003c\/p\u003e\n\u003cp\u003eEnhances and prolongs color intensity and brilliance\u003c\/p\u003e\n\u003cp\u003eBoosts shine, softness, and silkiness\u003c\/p\u003e\n\u003cp\u003eProvides antioxidant protection and UV shielding\u003c\/p\u003e\n\u003cp\u003eStrengthens hair fiber with Amino Concentré technology\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin\u003c\/li\u003e\n\u003cli\u003eA plant-based protein complex rich in amino acids that regenerates and fortifies the internal structure of the hair.\u003c\/li\u003e\n\u003cli\u003eShea Butter\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes, softens, and protects against dehydration and external damage.\u003c\/li\u003e\n\u003cli\u003eCoconut Oil\u003c\/li\u003e\n\u003cli\u003eProvides intense moisture, smooths the cuticle, and enhances shine and softness.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil\u003c\/li\u003e\n\u003cli\u003eImproves elasticity and helps lock in vibrant color over time.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine)\u003c\/li\u003e\n\u003cli\u003eMedavita’s exclusive amino acid complex. Restores and seals the hair cuticle, leaving it smoother, stronger, and visibly healthier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter washing hair with LUXVIVA Post Color Shampoo, apply a small amount of the mask evenly along lengths and ends.\u003c\/li\u003e\n\u003cli\u003eMassage gently and comb through to ensure even distribution.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 minutes, then rinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFor optimal results, follow with other treatments from the LUXVIVA line.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178074489,"sku":"02484","price":75.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02484.jpg?v=1774991161"},{"product_id":"medavita-luxviva-post-color-mask-150-ml-02483","title":"Medavita Luxviva Post Color Mask","description":"\u003cp\u003eMedavita LUXVIVA Post Color Mask - nourishing mask for restoring color-treated hair\u003c\/p\u003e\n\u003cp\u003eThis intensive treatment is enriched with amino acids and a powerful blend of active ingredients, including phyto-keratin and plant-based oils. Designed to repair and protect the structure of colored hair, it deeply nourishes, hydrates, and strengthens while preserving color intensity and brilliance. Ideal for restoring softness, volume, and radiance to dry, treated, or weakened hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003eRestores and reinforces the hair structure after coloring\u003c\/p\u003e\n\u003cp\u003eDeeply nourishes and hydrates the hair fiber\u003c\/p\u003e\n\u003cp\u003eProtects against environmental damage and dehydration\u003c\/p\u003e\n\u003cp\u003eEnhances color longevity and brilliance\u003c\/p\u003e\n\u003cp\u003eEnriched with natural oils and phyto-keratin\u003c\/p\u003e\n\u003cp\u003eLeaves hair soft, shiny, and full of vitality\u003c\/p\u003e\n\u003cp\u003eRich in essential amino acids\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin – A blend of plant-based proteins (soy and wheat) rich in amino acids, which penetrate the hair shaft, improve density, softness, and shine, and form a protective barrier around the cuticle.\u003c\/li\u003e\n\u003cli\u003eCamellia Oil – Deeply nourishes and repairs damaged cuticles while strengthening fragile hair and revitalizing the scalp.\u003c\/li\u003e\n\u003cli\u003eWheat Germ Oil – Stimulates the hair bulbs, reduces hair loss, and promotes growth by deeply feeding the roots.\u003c\/li\u003e\n\u003cli\u003eWheat Bran Extract – Provides essential minerals and vitamins to support follicle health, prevent breakage, and moisturize the scalp.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil – Maintains hydration and adds fullness to hair.\u003c\/li\u003e\n\u003cli\u003eLinseed Oil – Prevents split ends and rebuilds the hair’s natural lipid barrier.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil – Offers volume, smoothness, silkiness, and natural shine.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine) – Medavita’s exclusive strengthening complex that reconstructs and seals the hair cuticle, making hair visibly healthier, smoother, and shinier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter washing hair with your preferred LUXVIVA shampoo, apply the mask evenly to lengths and ends.\u003c\/li\u003e\n\u003cli\u003eGently massage into the strands and comb through for even distribution.\u003c\/li\u003e\n\u003cli\u003eLeave on for approximately 5 minutes, then rinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFor best results, follow with complementary treatments from the LUXVIVA range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178107257,"sku":"02483","price":28.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02483.jpg?v=1774991170"},{"product_id":"medavita-luxviva-post-color-acidifying-mask-50-ml-02425","title":"Medavita Luxviva Post Color Acidifying Mask 50 ml","description":"\u003cp\u003eMedavita LUXVIVA Post Colore Acidifying Mask - intensive Repair Mask for Color-Treated Hair\u003c\/p\u003e\n\u003cp\u003eA deeply restorative treatment formulated specifically for color-treated hair. Enriched with a concentrated blend of natural oils and phyto-keratin, this mask intensely nourishes, hydrates, and strengthens the hair, restoring softness, shine, and vitality. It helps maintain vibrant, long-lasting color while shielding the hair from the harmful effects of sun exposure.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003eRestores the structure of color-treated hair\u003c\/p\u003e\n\u003cp\u003eProvides deep nourishment and hydration from root to tip\u003c\/p\u003e\n\u003cp\u003eEnhances color intensity and prolongs vibrancy\u003c\/p\u003e\n\u003cp\u003eLeaves hair silky-soft, shiny, and revitalized\u003c\/p\u003e\n\u003cp\u003eOffers antioxidant and photo-protective benefits (UVA\/UVB protection)\u003c\/p\u003e\n\u003cp\u003eStrengthens the fiber thanks to the exclusive Amino Concentré complex\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin – A plant-based protein rich in amino acids that reinforces and regenerates hair structure.\u003c\/li\u003e\n\u003cli\u003eShea Butter – Deeply nourishes and softens while preventing dehydration.\u003c\/li\u003e\n\u003cli\u003eCoconut Oil – Provides intense moisture, seals the cuticle, and adds radiant shine.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil – Improves elasticity and supports long-lasting color retention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply after washing your hair with LUXVIVA shampoo.\u003c\/li\u003e\n\u003cli\u003eDistribute a small amount of the mask evenly over lengths and ends.\u003c\/li\u003e\n\u003cli\u003eGently massage into strands and comb through for optimal distribution.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 minutes, then rinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFor best results, follow with additional products from the LUXVIVA range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178172793,"sku":"02425","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02425.jpg?v=1774991179"},{"product_id":"medavita-luxviva-post-color-conditioner-150-ml-02492","title":"Medavita Luxviva Post Color Conditioner 150 ml","description":"\u003cp\u003eMedavita LUXVIVA COLOR CARE Post Color Conditioner - nourishing conditioner for preserving the structure and color of treated hair\u003c\/p\u003e\n\u003cp\u003eThis lightweight conditioning emulsion is specially formulated to care for color-treated hair. Rich in amino acids and fortified with phyto-keratin and a synergistic blend of plant-based oils, it protects hair from environmental stress while nourishing and hydrating the fiber. It maintains vibrant, soft, and silky hair without weighing it down, making it ideal even for fine hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003eHelps preserve the integrity of color-treated hair\u003c\/p\u003e\n\u003cp\u003eDeeply nourishes and hydrates without heaviness\u003c\/p\u003e\n\u003cp\u003eCreates a protective barrier against external aggressors\u003c\/p\u003e\n\u003cp\u003eEnriched with natural oils and phyto-keratin\u003c\/p\u003e\n\u003cp\u003eLeaves hair soft, radiant, and revitalized\u003c\/p\u003e\n\u003cp\u003eRich in strengthening amino acids\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin – A plant-based protein complex (soy and wheat proteins) that penetrates the hair shaft to add density, shine, and softness, while forming a protective film over the cuticle.\u003c\/li\u003e\n\u003cli\u003eCamellia Oil – Nourishes and repairs from root to tip, reinforcing fragile strands and revitalizing damaged cuticles.\u003c\/li\u003e\n\u003cli\u003eWheat Germ Oil – Stimulates the scalp, reduces hair loss, and supports growth by feeding the roots.\u003c\/li\u003e\n\u003cli\u003eWheat Bran Extract – Provides vitamins and trace elements that activate hair follicles and reduce breakage, while moisturizing the scalp.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil – Retains moisture and adds fullness to the hair.\u003c\/li\u003e\n\u003cli\u003eLinseed Oil – Prevents split ends and helps rebuild the hair's lipid barrier.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil – Adds softness, silkiness, volume, and brilliance.\u003c\/li\u003e\n\u003cli\u003eAMINO CONCENTRÉ – Medavita’s proprietary complex of pure amino acids (serine, carbocysteine, threonine) that fill gaps in the cuticle, seal the hair structure, and restore smoothness, shine, and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter cleansing with your chosen LUXVIVA shampoo, apply the conditioner to mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eMassage gently into the hair and comb through for even distribution.\u003c\/li\u003e\n\u003cli\u003eRinse immediately or leave on for up to 5 minutes for enhanced conditioning.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eComplete your routine with other products from the LUXVIVA line for best results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178205561,"sku":"02492","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02492.jpg?v=1774991188"},{"product_id":"medavita-luxviva-color-fixative-sealing-spray-150-ml-02486","title":"Medavita Luxviva Color Fixative Sealing Spray 150 ml","description":"\u003cp\u003eMedavita LUXVIVA COLOR CARE Fixative Sealing Spray - glossy Sealing Spray for Color-Treated Hair\u003c\/p\u003e\n\u003cp\u003eA lightweight, gloss-enhancing spray that seals the cuticle of color-treated hair, locking in pigments and prolonging color vibrancy. This fixative spray forms a protective barrier against excess humidity and dryness while providing UV protection. Enriched with a plant-based phyto-keratin complex and nourishing oils, it hydrates, strengthens, and enhances shine—leaving the hair silky, protected, and radiant.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003eSeals the cuticle to lock in color pigments\u003c\/p\u003e\n\u003cp\u003eProtects hair from external aggressors and moisture loss\u003c\/p\u003e\n\u003cp\u003eMaintains color brilliance and longevity\u003c\/p\u003e\n\u003cp\u003eContains UVA\/UVB filters for photo-protection\u003c\/p\u003e\n\u003cp\u003eEnriched with a botanical complex\u003c\/p\u003e\n\u003cp\u003eDeeply nourishes and moisturizes without weighing hair down\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin – Penetrates the hair shaft to deliver density, softness, and shine. Soy proteins form a protective layer for a silky feel.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil – Helps maintain moisture and enhances hair body and fullness.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil – Adds volume, softness, silkiness, and brilliance.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré – Medavita’s signature strengthening complex. Pure amino acids (serine, carbocysteine, threonine) restructure the hair fiber, fill cuticle gaps, and smooth the surface for sleek, healthy-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSpray evenly onto towel-dried hair, focusing on lengths and ends.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eProceed with drying and styling as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178238329,"sku":"02486","price":28.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02486.jpg?v=1774991198"},{"product_id":"medavita-luxviva-post-color-shimmer-fluid-100-ml-02502","title":"Medavita Luxviva Post Color Shimmer Fluid 100 ml","description":"\u003cp\u003eThe Color Shine Shimmer Fluid instantly adds radiance to colored hair. It detangles, polishes, moisturizes, and controls frizz while creating a stunning glossy effect. It also protects hair and helps preserve color. Suitable for all hair types.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstantly enhances shine and brilliance\u003c\/li\u003e\n\u003cli\u003eDetangles and smooths hair\u003c\/li\u003e\n\u003cli\u003eHydrates and controls frizz\u003c\/li\u003e\n\u003cli\u003eProtects and preserves color-treated hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth, glossy, and healthy-looking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMullein Flower Extract\u003c\/li\u003e\n\u003cli\u003eInfuses hair with shine through a natural bioluminescence effect.\u003c\/li\u003e\n\u003cli\u003eSweet Almond Proteins\u003c\/li\u003e\n\u003cli\u003eProtect and smooth the hair, functioning similarly to naturally produced collagen. They hydrate and strengthen hair fibers, increasing elasticity and resilience.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré Complex\u003c\/li\u003e\n\u003cli\u003eMedavita’s signature hair-strengthening complex. Pure amino acids serine, carbocysteine, and threonine restructure the hair by filling gaps in the cuticle. They restore fiber integrity, seal the cuticle, and leave hair smooth, shiny, and full of life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a small amount to damp or dry hair and distribute evenly. Do not rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178271097,"sku":"02502","price":19.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02502.jpg?v=1774991206"},{"product_id":"medavita-luxviva-color-fixative-structuring-filler-1-7-ml-02487","title":"Medavita Luxviva Color Fixative Structuring Filler 1*7 ml","description":"\u003cp\u003eMedavita LUXVIVA Color Fixative Structuring Filler (pH 3.5) - leave-in Professional Filler for Post-Color Sealing\u003c\/p\u003e\n\u003cp\u003eA professional-grade, leave-in treatment designed to complete the coloring process by sealing the cuticle and locking in pigments. It creates a protective layer around the hair fiber, enhances color brilliance, and extends color longevity. Deeply nourishing and moisturizing, it restores hair vitality and improves softness and shine. With UVA\/UVB filters, it shields color-treated hair from sun damage, pollution, and oxidative stress. The ideal salon finisher to elevate color services and care performance.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003eFixes and prolongs color vibrancy and durability\u003c\/p\u003e\n\u003cp\u003eSeals the cuticle for lasting pigment retention\u003c\/p\u003e\n\u003cp\u003eLeave-in formula for quick and effective application\u003c\/p\u003e\n\u003cp\u003eProtects against UV rays, smog, and free radicals\u003c\/p\u003e\n\u003cp\u003eDeeply nourishes, hydrates, and adds silkiness and shine\u003c\/p\u003e\n\u003cp\u003eRepairs and revitalizes chemically treated hair\u003c\/p\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePhyto-Keratin – A natural protein complex of 18 amino acids from wheat and soy. It penetrates deeply to rebuild hair from within, adding strength, thickness, and softness.\u003c\/li\u003e\n\u003cli\u003eSafflower Oil – Rich in omega-6 and vitamin K. Provides intense hydration, nourishment, and protection, particularly for dry, brittle hair.\u003c\/li\u003e\n\u003cli\u003eMoringa Oil – Loaded with antioxidants and fatty acids. Defends against environmental aggressors while improving elasticity and radiance.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré – Medavita’s exclusive blend of serine, carbocysteine, and threonine. Repairs the hair cuticle and densifies the fiber, leaving it smooth, glossy, and resilient.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply after cleansing and treating hair with other LUXVIVA products.\u003c\/li\u003e\n\u003cli\u003eDistribute the contents of one ampoule evenly through the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eMassage gently to enhance absorption.\u003c\/li\u003e\n\u003cli\u003eComb through for even distribution.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eBlow-dry and style as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178336633,"sku":"02487","price":52.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02487_da3e3ed2-e75a-4667-b62b-7472ff396775.jpg?v=1774991214"},{"product_id":"medavita-luxviva-christmas-gift-set-post-color-shampoo-150-ml-post-color-mask-150-ml-post-color-fluide-100-ml-301082","title":"Medavita Luxviva Christmas Gift Set (Post Color Shampoo 150 ml+ Post Color Mask 150 ml+ Post Color Fluide 100 ml )","description":"\u003cp\u003eThis professional hair care product is designed to support cosmetic balance, manageability and long-term hair quality.\u003c\/p\u003e\u003cp\u003eIt integrates into structured salon routines and professional home care recommendations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRole in routine:\u003c\/strong\u003e shampoo. Used consistently, it supports stable cosmetic results and a refined hair surface.\u003c\/p\u003e\u003cp\u003eThe focus is on comfort, surface refinement and a polished appearance without unnecessary weight.\u003c\/p\u003e\u003cp\u003eRecommended to be selected according to hair condition and the desired cosmetic outcome.\u003c\/p\u003e\u003cp\u003eFor optimal results, combine with complementary steps from the same programme and follow a consistent schedule.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), CETEARYL ALCOHOL, PROPYLENE GLYCOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, CETRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, PARFUM (FRAGRANCE), PHENOXYETHANOL, BIS-CETEARYL AMODIMETHICONE, LACTIC ACID, CETEARETH-25, CETEARETH-7, PEG-8, BENZYL SALICYLATE, SERINE, THREONINE, HYDROLYZED HYALURONIC ACID, SODIUM LAUROYL LACTYLATE, PEG-8\/SMDI COPOLYMER, HYDROLYZED AMARANTH PROTEIN, CARBOCYSTEINE, PALMITOYL MYRISTYL SERINATE, SODIUM POLYACRYLATE, SALIX NIGRA (WILLOW) BARK EXTRACT, CERAMIDE 3, ETHYLHEXYLGLYCERIN, CERAMIDE 6 II, CHOLESTEROL, PHYTOSPHINGOSINE, CARBOMER, XANTHAN GUM, CERAMIDE 1\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178369401,"sku":"301082","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/301082.jpg?v=1772794044"},{"product_id":"medavita-luxviva-color-care-edition-set-2025-post-color-shampoo-150-ml-post-color-conditioner-150-ml-post-color-shimer-f","title":"Medavita Luxviva Color Care Edition Set 2025 (Post Color Shampoo 150 ml+ Post Color Conditioner 150 ml+ Post Color Shimer Fluide 100 ml)","description":"\u003cp\u003eThis professional hair care product is designed to support cosmetic balance, manageability and long-term hair quality.\u003c\/p\u003e\u003cp\u003eIt integrates into structured salon routines and professional home care recommendations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRole in routine:\u003c\/strong\u003e shampoo. Used consistently, it supports stable cosmetic results and a refined hair surface.\u003c\/p\u003e\u003cp\u003eThe focus is on comfort, surface refinement and a polished appearance without unnecessary weight.\u003c\/p\u003e\u003cp\u003eRecommended to be selected according to hair condition and the desired cosmetic outcome.\u003c\/p\u003e\u003cp\u003eFor optimal results, combine with complementary steps from the same programme and follow a consistent schedule.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), MYRISTYL ALCOHOL, CETEARYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, CETRIMONIUM CHLORIDE, PARFUM [FRAGRANCE], GLYCERIN, DIMETHICONE, CETEARYL NONANOATE, TRITICUM VULGARE (WHEAT) GERM OIL, PHENOXYETHANOL, ISOPROPYL ALCOHOL, POLYQUATERNIUM-28, CAPRYLIC\/CAPRIC TRIGLYCERIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, LINUM USITATISSIMUM (LINSEED) SEED OIL, MORINGA OLEIFERA SEED OIL, LINOLEIC ACID, CITRIC ACID, TRITICUM VULGARE (WHEAT) BRAN EXTRACT, TRITICUM VULGARE (WHEAT) GERM EXTRACT, LINALOOL, LIMONENE, SOY AMINO ACIDS, WHEAT AMINO ACIDS, CAMELLIA OLEIFERA SEED OIL, SERINE, THREONINE, ARGININE HCL, ETHYLHEXYLGLYCERIN\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539178402169,"sku":"301099","price":68.0,"currency_code":"EUR","in_stock":false}]},{"product_id":"medavita-luxviva-protective-pre-color-hair-treatment-500-ml-02488","title":"Medavita Luxviva Protective Pre Color Hair Treatment 500 ml","description":"\u003cp\u003eCare created to accompany colour services by helping coloured hair stay radiant and protected, supporting shine and a well-kept tone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA LUXVIVA Protective Pre Color Hair Treatment 500 ml\u003c\/strong\u003e Size: 500 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186430329,"sku":"02488","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02488.jpg?v=1772793864"},{"product_id":"medavita-luxviva-gel-oil-skin-protector-150-ml-02489","title":"Medavita Luxviva Gel-Oil Skin Protector","description":"\u003cp\u003eMedavita LUXVIVA Gel-Oil Skin Protector — a barrier, hypoallergenic oleogel designed to protect the scalp along the hairline and around the forehead during hair coloring (pH 4.5). 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