{"title":"CREAM COLOURS","description":"\u003cp\u003e\u003cstrong\u003eCream Colours — Professional permanent hair colour.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMedavita Cream Colours deliver rich, long-lasting permanent colour with full grey coverage. The cream-based formula ensures even application and consistent results across the full shade spectrum.\u003c\/p\u003e\u003cp\u003eFull grey coverage · Even application · Rich, lasting colour\u003cbr\u003eBest for: Professional Colourists · Full Coverage · Salon Use\u003c\/p\u003e","products":[{"product_id":"medavita-blondie-total-protect-fluidefortifiant-anti-rupture-500-ml-02374","title":"Medavita Blondie Total Protect FluideFortifiant Anti-Rupture 500 ml","description":"\u003cp\u003eDesigned for blondes and lightened hair, this range supports lifting, toning and daily care for different blonde shades while helping hair look bright and healthy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA BLONDIE Total Protect FluideFortifiant Anti-Rupture 500 ml\u003c\/strong\u003e Size: 500 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), SODIUM LANETH-40 MALEATE\/STYRENE SULFONATE COPOLYMER, ALOE BARBADENSIS LEAF JUICE, ASCORBIC ACID, PANTHENOL, PROPYLENE GLYCOL, PHENOXYETHANOL, M E T H Y L C H L O R O I S OT H I A Z O L I N O N E , METHYLISOTHIAZOLINONE\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539185873273,"sku":"02374","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02374.jpg?v=1772792788"},{"product_id":"medavita-beta-refibre-reconstructive-hair-fluid-500-ml-02411","title":"Medavita Beta Refibre Reconstructive Hair Fluid","description":"\u003cp\u003eMedavita BETA REFIBRE Reconstructive Hair Fluid — the key product in the professional 4-week deep amino acid hair reconstruction protocol. Thanks to its innovative gel-oil texture and a complex of very low molecular weight amino acids, the fluid penetrates deep into the hair, repairing structural bonds at the cortex level. It regenerates and strengthens hair fibers, eliminating damage caused by chemical treatments and aggressive external factors.\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eDeep restoration and reconstruction of the hair structure from within.\u003c\/li\u003e\n\u003cli\u003eRestores elasticity, density, and strength of the fibers.\u003c\/li\u003e\n\u003cli\u003eEliminates damage caused by coloring, heat styling, and environmental stressors.\u003c\/li\u003e\n\u003cli\u003eSynergy of the amino acid complex with ß-carotene and panthenol for long-lasting results.\u003c\/li\u003e\n\u003cli\u003eVisible effect after the very first application with cumulative improvement after each use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eActive Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSerine — repairs hair fibers and improves elasticity.\u003c\/li\u003e\n\u003cli\u003eGlutamic Acid — adds volume, reduces static electricity, and restores structure.\u003c\/li\u003e\n\u003cli\u003eThreonine — reconstructs damaged areas of the fibers.\u003c\/li\u003e\n\u003cli\u003eGlycine — balances the scalp and helps restore hair.\u003c\/li\u003e\n\u003cli\u003eArginine — enhances elasticity, shine, softness, and provides volume and lightness.\u003c\/li\u003e\n\u003cli\u003eCarbocysteine — restores the scalp’s lipid mantle and improves fiber integrity.\u003c\/li\u003e\n\u003cli\u003eß-Carotene — a powerful antioxidant that protects against free radicals.\u003c\/li\u003e\n\u003cli\u003eVitamin B5 (Panthenol) — deeply moisturizes, softens, conditions, and improves elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections for Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eUse as part of the 4-week professional hair reconstruction protocol.\u003c\/li\u003e\n\u003cli\u003eApply to washed, towel-dried hair, distributing evenly along lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on according to instructions, then proceed with the next steps of the protocol.\u003c\/li\u003e\n\u003cli\u003eFor best results, use regularly as a complete course.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), SERINE, GLUTAMIC ACID, THREONINE, GLYCINE, ARGININE, AMINOMETHYL PROPANOL, PANTHENOL, XANTHAN GUM, PHENOXYETHANOL, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, CARBOCYSTEINE, PARFUM (FRAGRANCE), CI 15510 (ORANGE 4), METHYLCHLOROISOTHIAZOLINONE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BETA-CAROTENE, METHYLISOTHIAZOLINONE\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539185906041,"sku":"02411","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02411.jpg?v=1772793132"},{"product_id":"medavita-huile-d-etoile-sheen-oil-intensive-care-750-ml-02284","title":"Medavita Huile D'étoile Sheen Oil Intensive Care","description":"\u003cp\u003eMedavita HUILE D'ÉTOILE Sheen Oil Intensive Care — a professional elixir for salon rituals that give hair dazzling shine and silky smoothness. This weightless oil, enriched with a complex of precious natural oils, instantly delivers brilliance, nourishment, and softness. It wraps the hair in an invisible veil, protecting it from split ends and dryness. Provides both immediate and long-lasting cosmetic benefits.\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eGives hair luxurious shine and silky smoothness.\u003c\/li\u003e\n\u003cli\u003eIntensely nourishes and hydrates without weighing hair down.\u003c\/li\u003e\n\u003cli\u003ePrevents split ends and breakage.\u003c\/li\u003e\n\u003cli\u003eProtects against external aggressors and dryness.\u003c\/li\u003e\n\u003cli\u003eStrengthens hair structure, making it denser and more elastic.\u003c\/li\u003e\n\u003cli\u003eVisible results after the first application with lasting effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eActive Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eComplex of Precious Oils (Inca-Inchi, Moringa, Sweet Almond, Flaxseed, Shea Butter, Castor, Olive, and Sunflower Oils): rich in antioxidants, protects against dryness, nourishes, and adds silkiness without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eVitamin B5: hydrates, softens, and conditions.\u003c\/li\u003e\n\u003cli\u003eAllantoin: provides antioxidant, moisturizing, and smoothing effects.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine): restores hair structure, seals the cuticle, and enhances density and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections for Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eUse during professional salon rituals for instant restoration and radiance.\u003c\/li\u003e\n\u003cli\u003eApply a few drops to clean, damp, or dry hair, distributing evenly along lengths and ends.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a finishing touch to add shine and protect against split ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eRICINUS COMMUNIS (CASTOR) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PEG-7 GLYCERYL COCOATE, LINUM USITATISSIMUM (LINSEED) SEED OIL, PARFUM (FRAGRANCE), CYPERUS ESCULENTUS ROOT OIL, MORINGA OLEIFERA SEED OIL, PLUKENETIA VOLUBILIS SEED OIL, BHT, ALPHA-ISOMETHYL IONONE\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539185938809,"sku":"02284","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02284.jpg?v=1772792369"},{"product_id":"medavita-keratin-miracle-pure-chelating-shampoo-500-ml-02434","title":"Medavita Keratin Miracle Pure Chelating Shampoo","description":"\u003cp\u003eMedavita KERATIN MIRACLE Pure Chelating Shampoo — a chelating shampoo with an alkaline pH, specifically formulated for deep cleansing before hair straightening in the Keratin Miracle program. It effectively removes residues of cosmetic products, minerals, and other barrier substances, preparing hair for the next steps of care and keratin straightening.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses hair and scalp.\u003c\/li\u003e\n\u003cli\u003eRemoves barriers that prevent penetration of active ingredients from subsequent products.\u003c\/li\u003e\n\u003cli\u003eOptimally prepares hair for straightening treatments.\u003c\/li\u003e\n\u003cli\u003eEnhances the effectiveness of the Keratin Miracle program.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmino Concentré (Serine, Threonine, Carbocysteine): restores and strengthens hair, prepares it for keratin straightening, and fills gaps in the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, distribute evenly, and gently massage until foaming.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eUse as the first step in the Keratin Miracle program, before applying active straightening and reconstruction products.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539185971577,"sku":"02434","price":51.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02434.jpg?v=1774991818"},{"product_id":"medavita-keratin-miracle-smoothing-fluid-ml-02433","title":"Medavita Keratin Miracle Smoothing Fluid","description":"\u003cp\u003eMedavita KERATIN MIRACLE Smoothing Fluid — a silk-effect smoothing fluid and the key step in the professional Keratin Miracle procedure. Designed to straighten and smooth wavy or curly hair, it delivers a natural, sleek result without frizz for up to 3 months. Gentle on both hair and scalp.\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eProvides long-lasting straightening without the use of formaldehyde.\u003c\/li\u003e\n\u003cli\u003eDelivers a natural, smooth result lasting up to 3 months.\u003c\/li\u003e\n\u003cli\u003eGentle on hair and scalp, without aggressive impact on disulfide bonds.\u003c\/li\u003e\n\u003cli\u003eControls frizz, leaving hair silky, manageable, and strong.\u003c\/li\u003e\n\u003cli\u003eRestores and strengthens hair from within using an amino acid complex.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eActive Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eGlyoxylic Acid — envelops hair in an ultra-fine molecular network; works with heat from a flat iron to straighten hair, ensuring smoothness and strength.\u003c\/li\u003e\n\u003cli\u003eWheat and Soy Phytokeratins — preserve hair integrity and strength while preventing frizz.\u003c\/li\u003e\n\u003cli\u003eMacadamia Extract — nourishes hair, providing silkiness and manageability.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré — amino acid complex (Serine, Threonine, Carbocysteine) that restores hair fibers from within, hydrates, strengthens, and enhances elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections for Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eWash hair thoroughly with a chelating shampoo at least twice. Blow-dry hair to 90% using a round brush.\u003c\/li\u003e\n\u003cli\u003eDivide hair into four sections.\u003c\/li\u003e\n\u003cli\u003ePour a sufficient amount of product into a non-metallic container.\u003c\/li\u003e\n\u003cli\u003eApply lengthwise, strand by strand, using sections no thicker than 1 cm. Use a brush and fine-toothed comb to distribute the product evenly and keep hair straight.\u003c\/li\u003e\n\u003cli\u003eLeave on hair for a maximum of 30 minutes.\u003c\/li\u003e\n\u003cli\u003eBlow-dry hair completely with a round brush.\u003c\/li\u003e\n\u003cli\u003eDivide hair into four sections again, and starting from the nape, straighten each strand with a flat iron.\u003c\/li\u003e\n\u003cli\u003ePass the flat iron quickly and repeatedly over strands up to 2 cm wide (7–15 times per strand).\u003c\/li\u003e\n\u003cli\u003eAllow hair to cool for 5 minutes, then rinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eWash with SLEEK HAIR SHAMPOO, towel-dry, and apply the Ultra-Smoothing Mask after the procedure, enriched with Magic Drops.\u003c\/li\u003e\n\u003cli\u003eProceed with styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), GLYOXYLIC ACID, POLYSILICONE-18 CETYL PHOSPHATE, CETRIMONIUM CHLORIDE, PARFUM, ETHYLHEXYL METHOXYCINNAMATE, ISOPROPYL ALCOHOL, LINSEED ACID, POLYSORBATE 20, TOCOPHERYL ACETATE, ALOE BARBADENSIS EXTRACT, HYPERICUM PERFORATUM FLOWER\/LEAF\/STEM EXTRACT, LACTIC ACID, DIMETHICONE, SOY AMINO ACIDS, WHEAT AMINO ACIDS, SERINE, THREONINE, ARGININE HCL, MACADAMIA TERNIFOLIA SEED OIL, PHENOXYETHANOL, CITRIC ACID, ETHYLHEXYLGLYCERIN.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186004345,"sku":"02433","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/com_lunghezze_keratin-miracle_02433_02433_001.jpg?v=1775027880"},{"product_id":"medavita-glossynation-polish-primer-shampoo-750-ml-02460","title":"Medavita Glossynation Polish Primer Shampoo","description":"\u003cp\u003eMedavita GLOSSYNATION Polish Primer Shampoo — a preparatory shampoo (pH 4.5) designed for professional use. It gently removes impurities and product residues, preparing hair for the subsequent steps of the Glossynation therapeutic lamination treatment.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeep yet gentle cleansing of hair prior to lamination.\u003c\/li\u003e\n\u003cli\u003ePrepares hair structure for optimal penetration of active ingredients in subsequent treatments.\u003c\/li\u003e\n\u003cli\u003eInstantly adds silkiness, smoothness, and shine.\u003c\/li\u003e\n\u003cli\u003eStrengthens and smooths hair, leaving it full and vibrant.\u003c\/li\u003e\n\u003cli\u003eSuitable for fine, dull, and tangling-prone hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMullein Flower Extract — adds shine through photoluminescence and protects hair from UV rays and environmental damage.\u003c\/li\u003e\n\u003cli\u003eSweet Almond Proteins — a plant-based collagen analog that forms a moisturizing barrier, smooths hair, and protects the cuticle; rich in vitamins A, B, F, E, fatty acids, and trace elements.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine) — restores hair structure, fills gaps in the cuticle, seals the scales, and leaves hair smooth, shiny, and full of life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGlossynation salon protocol ensures cleansing, preparation, restoration, and shine for all hair types:\u003c\/li\u003e\n\u003cli\u003eStep 1. Polish Primer Shampoo\u003c\/li\u003e\n\u003cli\u003ePreliminary cleansing to prepare hair for the next steps. Dilute 10–15 ml of shampoo (depending on hair thickness) with water in a MEDAVITA bowl. Pour the emulsion onto wet scalp.\u003c\/li\u003e\n\u003cli\u003eApply evenly, massaging with fingertips from the back and sides of the head to the front and center to stimulate lymphatic flow, then rinse.\u003c\/li\u003e\n\u003cli\u003eRepeat, distributing the foam along the full hair length, and rinse thoroughly. Towel-dry excess water.\u003c\/li\u003e\n\u003cli\u003eImportant: Perform hair diagnostics and select Step 2A, Step 2B, or both (Step 2A + 2B) based on hair condition.\u003c\/li\u003e\n\u003cli\u003eStep 2A. Glassy Glossy Oil\u003c\/li\u003e\n\u003cli\u003eConditioning elixir for mirror-like shine. Suitable for natural, slightly damaged, or short hair.\u003c\/li\u003e\n\u003cli\u003eApply evenly along lengths and ends. Comb through and leave for 5 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eStep 2B. Shine Booster Cream\u003c\/li\u003e\n\u003cli\u003eNourishing and moisturizing cream, ideal for very coarse or damaged hair.\u003c\/li\u003e\n\u003cli\u003eApply evenly along lengths and ends. Comb through and leave for 5 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor extremely damaged or color-treated hair, use both Step 2A and 2B together, applying the elixir first, then the cream over it without rinsing.\u003c\/li\u003e\n\u003cli\u003eStep 3. Highgloss Filling Gel\u003c\/li\u003e\n\u003cli\u003eLamination gel with extreme shine effect.\u003c\/li\u003e\n\u003cli\u003eApply evenly strand by strand to towel-dried hair. Do not rinse. Blow-dry with a brush. Allow hair to cool, then rinse.\u003c\/li\u003e\n\u003cli\u003eStep 4. Starlight Radiant Fluid\u003c\/li\u003e\n\u003cli\u003eLeave-in lamination fluid with high shine effect.\u003c\/li\u003e\n\u003cli\u003eApply sufficient product to towel-dried hair, distributing evenly along lengths and ends. Do not rinse. Blow-dry and finish the procedure by straightening hair with a flat iron.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186037113,"sku":"02460","price":67.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02460.jpg?v=1774991827"},{"product_id":"medavita-glossynation-starlight-radiant-fluid-500-ml-02463","title":"Medavita Glossynation Starlight Radiant Fluid","description":"\u003cp\u003eMedavita GLOSSYNATION Starlight Radiant Fluid — the final, fourth step of the professional GLOSSYNATION procedure. This product seals the cuticle, delivering diamond-like shine and a healthy look to the hair, making it dense, smooth, and silky. It is used exclusively in professional salon rituals.\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eCompletes the Glossynation lamination procedure, locking in the results.\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle, protects hair, and increases resistance to external damage.\u003c\/li\u003e\n\u003cli\u003eProvides a diamond shine and radiant appearance.\u003c\/li\u003e\n\u003cli\u003eStrengthens and smooths hair structure.\u003c\/li\u003e\n\u003cli\u003eInstantly gives silkiness and a healthy, full look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eActive Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMullein Flower Extract — adds radiance through photoluminescence, protects against UV rays and environmental stress.\u003c\/li\u003e\n\u003cli\u003eSweet Almond Proteins — act as plant-based collagen, forming a protective moisturizing film; smooth and strengthen hair while enriching it with vitamins and microelements.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine) — restructures and repairs hair, fills cuticle gaps, seals the scales, leaving hair smooth and shiny.\u003c\/li\u003e\n\u003cli\u003eDirections for Use:\n The Glossynation salon ritual provides cleansing, preparation, restoration, and shine for all hair types:\u003c\/li\u003e\n\u003cli\u003eStep 1. Polish Primer Shampoo\u003c\/li\u003e\n\u003cli\u003ePreliminary cleansing and preparation of hair for the next steps. Dilute 10–15 ml of shampoo (depending on hair thickness) with water in a MEDAVITA bowl. Pour the emulsion onto wet scalp.\u003c\/li\u003e\n\u003cli\u003eApply evenly, massaging with fingertips from the back, sides, and front toward the center to stimulate lymphatic flow. Rinse.\u003c\/li\u003e\n\u003cli\u003eRepeat, distributing foam along the entire hair length, and rinse thoroughly. Towel-dry excess water.\u003c\/li\u003e\n\u003cli\u003eImportant: Perform hair diagnostics and choose Step 2A, Step 2B, or both (Step 2A + 2B), depending on the hair condition.\u003c\/li\u003e\n\u003cli\u003eStep 2A. Glassy Glossy Oil\u003c\/li\u003e\n\u003cli\u003eConditioning elixir for a mirror-shine effect. Ideal for natural, slightly damaged, or short hair.\u003c\/li\u003e\n\u003cli\u003eApply evenly along lengths and ends, comb through, leave for 5 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eStep 2B. Shine Booster Cream\u003c\/li\u003e\n\u003cli\u003eNourishing and moisturizing cream, ideal for very coarse or damaged hair.\u003c\/li\u003e\n\u003cli\u003eApply evenly along lengths and ends, comb through, leave for 5 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor extremely damaged or color-treated hair, apply both Step 2A and 2B together: first the elixir, then the cream (on top, without rinsing in between).\u003c\/li\u003e\n\u003cli\u003eStep 3. Highgloss Filling Gel\u003c\/li\u003e\n\u003cli\u003eLaminating filler gel with extreme shine effect.\u003c\/li\u003e\n\u003cli\u003eApply strand by strand to towel-dried hair. Do not rinse. Blow-dry with a brush, let hair cool, then rinse.\u003c\/li\u003e\n\u003cli\u003eStep 4. Starlight Radiant Fluid\u003c\/li\u003e\n\u003cli\u003eLeave-in lamination fluid with exceptional shine.\u003c\/li\u003e\n\u003cli\u003eApply a sufficient amount to towel-dried hair, distributing evenly along lengths and ends. Do not rinse. Blow-dry and finish with flat iron straightening to complete the procedure.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186069881,"sku":"02463","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02463.jpg?v=1772793678"},{"product_id":"medavita-glossyna-highgloss-filling-gel-500-ml-02461","title":"Medavita Glossyna Highgloss Filling Gel 500 ml","description":"\u003cp\u003eA professional lamination-inspired routine that smoothes and perfects the hair surface for a glossy, luminous look and a silkier feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA GLOSSYNA Highgloss Filling Gel 500 ml\u003c\/strong\u003e Size: 500 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186135417,"sku":"02461","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02461.jpg?v=1772793665"},{"product_id":"medavita-glossyna-shine-booster-cream-200-ml-02464","title":"Medavita Glossyna Shine Booster Cream 200 ml","description":"\u003cp\u003eA professional lamination-inspired routine that smoothes and perfects the hair surface for a glossy, luminous look and a silkier feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA GLOSSYNA Shine Booster Cream 200 ml\u003c\/strong\u003e Size: 200 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186168185,"sku":"02464","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02464.jpg?v=1772793684"},{"product_id":"medavita-glossyna-glassy-glossy-oil-150-ml-02462","title":"Medavita Glossyna Glassy Glossy Oil 150 ml","description":"\u003cp\u003eA professional lamination-inspired routine that smoothes and perfects the hair surface for a glossy, luminous look and a silkier feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA GLOSSYNA Glassy Glossy Oil 150 ml\u003c\/strong\u003e Size: 150 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186200953,"sku":"02462","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02462.jpg?v=1772793671"},{"product_id":"medavita-prodige-hair-detoxifying-mud-500-ml-02323","title":"Medavita Prodige Hair Detoxifying Mud","description":"\u003cp\u003eMedavita PRODIGE Hair Detoxifying Mud — used as the preparatory step in the absolute regeneration and reconstruction program PRODIGE. It cleanses hair and scalp from toxins, impurities, and cosmetic product residues, providing the perfect base for subsequent treatments.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses hair and scalp from toxins and styling residues.\u003c\/li\u003e\n\u003cli\u003eRemineralizes and restores balance to the hair.\u003c\/li\u003e\n\u003cli\u003eMoisturizes, softens, strengthens, and leaves hair silky smooth.\u003c\/li\u003e\n\u003cli\u003ePrepares the hair for the next steps in the PRODIGE program, enhancing the effectiveness of all subsequent products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGreen Micronized Deep-Sea Mud — mineral-rich, detoxifying, and purifying.\u003c\/li\u003e\n\u003cli\u003eRescue Liposome — a complex of three amino acids (Leucine, Isoleucine, Valine), Creatine, and hydrolyzed Spelt proteins that nourish the hair’s protein structure, restoring it at the cortex level.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (Serine, Carbocysteine, Threonine) — Medavita’s exclusive complex for restructuring and strengthening hair.\u003c\/li\u003e\n\u003cli\u003eGlycerin — provides intense hydration, strength, and silkiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently detangle the hair. Moisten it with warm water using a spray bottle.\u003c\/li\u003e\n\u003cli\u003eCreate a central parting from forehead to nape, then divide at a 45° angle.\u003c\/li\u003e\n\u003cli\u003eStarting from the nape, apply the emulsion to small damp sections using a brush and bowl. Saturate strands with the product, avoiding the roots by 1 cm, and cover to the ends.\u003c\/li\u003e\n\u003cli\u003eComb through each section with a medium-toothed comb.\u003c\/li\u003e\n\u003cli\u003eLeave on for 15 minutes without applying heat.\u003c\/li\u003e\n\u003cli\u003eAfter processing time, add a few drops of water and emulsify until a lather forms. Rinse thoroughly with plenty of water, using Medavita’s “Gentle Rinsing” technique.\u003c\/li\u003e\n\u003cli\u003eProceed with PRODIGE Restoring Shampoo for intensive repair of severely damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186266489,"sku":"02323","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02323.jpg?v=1774991840"},{"product_id":"medavita-luxviva-protective-pre-color-hair-treatment-500-ml-02488","title":"Medavita Luxviva Protective Pre Color Hair Treatment 500 ml","description":"\u003cp\u003eCare created to accompany colour services by helping coloured hair stay radiant and protected, supporting shine and a well-kept tone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA LUXVIVA Protective Pre Color Hair Treatment 500 ml\u003c\/strong\u003e Size: 500 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186430329,"sku":"02488","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02488.jpg?v=1772793864"},{"product_id":"medavita-luxviva-gel-oil-skin-protector-150-ml-02489","title":"Medavita Luxviva Gel-Oil Skin Protector","description":"\u003cp\u003eMedavita LUXVIVA Gel-Oil Skin Protector — a barrier, hypoallergenic oleogel designed to protect the scalp along the hairline and around the forehead during hair coloring (pH 4.5). The product creates a light protective film that prevents irritation, redness, and flaking of the skin. It is intended for use exclusively in professional salon procedures.\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eProtects the scalp from the chemical effects of hair color and oxidizers.\u003c\/li\u003e\n\u003cli\u003ePrevents the appearance of stains along the hairline and around the forehead.\u003c\/li\u003e\n\u003cli\u003eProvides moisturizing, soothing, and cooling effects.\u003c\/li\u003e\n\u003cli\u003eHelps prevent dryness and irritation of the skin.\u003c\/li\u003e\n\u003cli\u003eDoes not affect the coloring result and rinses off easily with water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eActive Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAntihistamine and anti-inflammatory components — protect the skin from irritation and redness.\u003c\/li\u003e\n\u003cli\u003eMoisturizing and soothing ingredients — maintain the optimal condition of the epidermis during coloring.\u003c\/li\u003e\n\u003cli\u003eCooling effect — makes the procedure more comfortable and pleasant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections for Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eApply a thin, even layer of the gel along the hairline immediately before coloring, avoiding the roots. After coloring, rinse off along with the hair dye.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003ePETROLATUM, RICINUS COMMUNIS (CASTOR) SEED OIL, PARFUM (FRAGRANCE), HEXYL CINNAMAL, BUTYLPHENYL METHYLPROPIONAL, BENZYL SALICYLATE, LINALOOL, LIMONENE, COUMARIN, ALPHA-ISOMETHYL IONONE, HYDROXYCITRONELLAL, GERANIOL, CITRONELLOL, CI 12150 (RED 1), EUGENOL\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186463097,"sku":"02489","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02489.jpg?v=1772793871"},{"product_id":"medavita-hairchitecture-volumizing-water-gel-500-ml-02221","title":"Medavita Hairchitecture Volumizing Water-Gel","description":"\u003cp\u003eMedavita HAIRCHITECTURE Volumizing Water-Gel — a lightweight water-gel that adds volume and resilience to hair without weighing it down. It forms a thin, breathable protective layer that gives hair shine, fullness, and a lively, energetic appearance. Suitable for both professional and home use.\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAdds volume and resilience even to fine hair.\u003c\/li\u003e\n\u003cli\u003eLightweight formula allows natural movement without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eForms a protective layer that prevents breakage and damage.\u003c\/li\u003e\n\u003cli\u003eGives hair shine and fullness, making it look more vibrant and energetic.\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use and professional treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eActive Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eArctic Cotton — moisturizes, nourishes, protects, soothes, and remineralizes hair.\u003c\/li\u003e\n\u003cli\u003eCeramides — provide strength, volume, and shine, smooth hair, protect color, and form a protective layer.\u003c\/li\u003e\n\u003cli\u003eAmino Concentré (serine, carbocysteine, threonine) — Medavita’s signature complex that restores hair structure, fills gaps in the cuticle, seals the scales, leaving hair smooth, shiny, and strong.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections for Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAfter washing hair with HAIRCHITECTURE shampoo, towel-dry to remove excess water and evenly distribute the cream-gel (amount depends on hair length) along the entire length. Do not rinse. Blow-dry the hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186495865,"sku":"02221","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/02221.jpg?v=1772792336"},{"product_id":"medavita-cutis-pura-hygienic-scalp-emulsion-500-ml-01100","title":"Medavita Cutis Pura Hygienic Scalp Emulsion","description":"\u003cp\u003eMedavita CUTIS PURA Hygienic Scalp Emulsion — a professional emulsion for cleansing and normalizing the scalp. Enriches the skin with oxygen, restores the hydrolipidic layer, and balances the microflora. 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without irritation.\u003c\/li\u003e\n\u003cli\u003eAllantoin — antioxidant, moisturizes, smooths, and soothes the skin.\u003c\/li\u003e\n\u003cli\u003eBisabolol — reduces redness and itching.\u003c\/li\u003e\n\u003cli\u003ePanthenol — moisturizes, softens, and conditions the scalp.\u003c\/li\u003e\n\u003cli\u003eMenthyl Lactate — tones, stimulates, and refreshes the skin.\u003c\/li\u003e\n\u003cli\u003eRed Clay — gently exfoliates, remineralizes, and improves scalp elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections for Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eThoroughly comb dry hair and divide into four classic sections.\u003c\/li\u003e\n\u003cli\u003ePour 15–20 ml of the product into a non-metallic bowl.\u003c\/li\u003e\n\u003cli\u003eSection hair horizontally into 2–3 cm widths and apply the emulsion vertically to the scalp using a brush, lightly tapping (pressing) on the scalp.\u003c\/li\u003e\n\u003cli\u003eSpread the product over the entire scalp with massaging movements using fingertips; leave on for 5–10 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse carefully using a bowl: first emulsify the product with a small amount of water, then rinse gently.\u003c\/li\u003e\n\u003cli\u003eRinse once more to ensure complete removal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), CETEARYL ALCOHOL, ILLITE, SILICA, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE PANTHENOL, POLYQUATERNIUM37, CETRIMONIUM CHLORIDE, PARAFFINUM LIQUIDUM (MINERAL OIL), COCAMIDOPROPYL BETAINE, ALLANTOIN, PROPYLENE GLYCOL, GLYCERIN, SHIKIMIC ACID, PPG-1 TRIDECETH-6, LACTIC ACID, BACILLUS FERMENT, ILLICIUM VERUM (ANISE) FRUIT EXTRACT, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186528633,"sku":"01100","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01100.jpg?v=1772791595"},{"product_id":"medavita-puroxine-purity-hair-scalp-cream-500-ml-01203","title":"Medavita Puroxine Purity Hair\u0026Scalp Cream 500 ml","description":"\u003cp\u003eA purifying anti-dandruff programme designed to help limit flaking and soothe the scalp, supporting a fresh and clean feeling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA PUROXINE Purity Hair\u0026amp;Scalp Cream 500 ml\u003c\/strong\u003e Size: 500 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), PROPYLENE GLYCOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, HYDROXYPROPYL STARCH PHOSPHATE, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, ROSA MOSCHATA SEED OIL, PARFUM (FRAGRANCE), QUATERNIUM-87, PANTHENOL, KAOLIN, SALVIA HISPANICA SEED OIL, ETHYLHEXYLGLYCERIN, BENZOPHENONE-4, CITRONELLOL, BENZYL BENZOATE, COUMARIN, GERANIOL, EPILOBIUM ANGUSTIFOLIUM FLOWER\/LEAF\/STEM EXTRACT, CI 16035 (RED 40), SERINE, THREONINE, CITRIC ACID\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186561401,"sku":"01203","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01203.png?v=1772792172"},{"product_id":"medavita-velour-instant-relief-hair-scalp-cream-500-ml-01208","title":"Medavita Velour Instant Relief Hair\u0026Scalp Cream 500 ml","description":"\u003cp\u003eA calming and soothing programme created for sensitive scalps, helping reduce irritation and redness while supporting comfort and balance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA VELOUR Instant Relief Hair\u0026amp;Scalp Cream 500 ml\u003c\/strong\u003e Size: 500 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), PROPYLENE GLYCOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, HYDROXYPROPYL STARCH PHOSPHATE, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, ROSA MOSCHATA SEED OIL, PARFUM (FRAGRANCE), QUATERNIUM-87, PANTHENOL, KAOLIN, SALVIA HISPANICA SEED OIL, ETHYLHEXYLGLYCERIN, BENZOPHENONE-4, CITRONELLOL, BENZYL BENZOATE, COUMARIN, GERANIOL, EPILOBIUM ANGUSTIFOLIUM FLOWER\/LEAF\/STEM EXTRACT, CI 16035 (RED 40), SERINE, THREONINE, CITRIC ACID\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":56539186856313,"sku":"01208","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9827\/6473\/files\/01208.png?v=1772792289"},{"product_id":"medavita-requilibre-rebalance-hair-scalp-cream-500-ml-01205","title":"Medavita Requilibre Rebalance Hair\u0026Scalp Cream 500 ml","description":"\u003cp\u003eA balancing scalp routine aimed at excess sebum and irritation, helping purify and soothe while supporting a healthier scalp environment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMEDAVITA REQUILIBRE Rebalance Hair\u0026amp;Scalp Cream 500 ml\u003c\/strong\u003e Size: 500 ml.\u003c\/p\u003e\u003cp\u003eBrand: Medavita.\u003c\/p\u003e\n\u003ch4\u003eIngredients (INCI)\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER), PROPYLENE GLYCOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, HYDROXYPROPYL STARCH PHOSPHATE, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, ROSA MOSCHATA SEED OIL, PARFUM (FRAGRANCE), QUATERNIUM-87, PANTHENOL, KAOLIN, SALVIA HISPANICA SEED OIL, ETHYLHEXYLGLYCERIN, BENZOPHENONE-4, CITRONELLOL, BENZYL BENZOATE, COUMARIN, GERANIOL, EPILOBIUM ANGUSTIFOLIUM FLOWER\/LEAF\/STEM EXTRACT, CI 16035 (RED 40), SERINE, THREONINE, CITRIC ACID\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default 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